LU
From 1997 to 2002, everyone loved the BBC 1 Balloon idents. I put a suggestion into the suggestion page (knowing that they probably wouldn't do anything) and this is what they sent back:
Dear Luke
Thank you for your recent e-mail.
I understand you would like the balloon ident to come back. While we recognise the popularity of the balloon ident, the feeling was that it was time for a change. The BBC is no longer the only international broadcaster and the globe image does not have the significance it once did. We wanted the new campaign to reflect more accurately the diversity of modern Britain, particularly in light of suggestions that BBC ONE was not an inclusive channel.
I would like to assure you that we have registered your comments on our audience log. This is the internal report of audience feedback which we compile daily for all programme makers and commissioning executives within the BBC, and also their senior management. It ensures that your points, and all other comments we receive, are circulated and considered across the BBC.
Thank you again for contacting BBC Information.
Regards
Claire BBC Information
I think this is a bit silly but I don't think that they actually grasped my point. The original message was for them to put it on for a wekk not forever!!! Anyway what do you think about the Balloon Idents. Please answer the poll and put any other comments.
Thanks
Luke
Dear Luke
Thank you for your recent e-mail.
I understand you would like the balloon ident to come back. While we recognise the popularity of the balloon ident, the feeling was that it was time for a change. The BBC is no longer the only international broadcaster and the globe image does not have the significance it once did. We wanted the new campaign to reflect more accurately the diversity of modern Britain, particularly in light of suggestions that BBC ONE was not an inclusive channel.
I would like to assure you that we have registered your comments on our audience log. This is the internal report of audience feedback which we compile daily for all programme makers and commissioning executives within the BBC, and also their senior management. It ensures that your points, and all other comments we receive, are circulated and considered across the BBC.
Thank you again for contacting BBC Information.
Regards
Claire BBC Information
I think this is a bit silly but I don't think that they actually grasped my point. The original message was for them to put it on for a wekk not forever!!! Anyway what do you think about the Balloon Idents. Please answer the poll and put any other comments.
Thanks
Luke