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Bauer rebranding 53 stations to The Hits/Greatest Hits

The majority of its acquisitions last year

JO
Jonny Tyne Tees Look North (North East)

Yet GHR has less listeners in the West Midlands than Absolute did on FM.

I understand GHR performance since replacing "Metro2Radio" etc. has been underwhelming in general - haemorrhaging listeners in some areas.


Total speculation - I think the lackluster performance of Hits in Manchester, again dropping listeners vs Key 103, the initial breakfast show flopping, general unfavourable reviews, has spooked Bauer.

So now we have a late 90s GMG North situation where legacy names soldier on in a zombie-like state, with a token local breakfast show.

I agree I find it hard to imagine how they'd be worse off with tightly focused and re-energised networks using the Kiss, Absolute and Magic brands.
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JT
jolly turnip Yorkshire Look North (E.Yorks & Lincs)
I suspect that Hits will be binned in time and Kiss will be rolled out on the Big City Network of heritage stations such as Aire, Hallam, Viking etc.

Ref Lincs - being born and bred and still living in the county I have always said we are 10 yrs behind the rest of the country... so Lincs FM carries on!!! I have always moaned about that station but when it has been on at work I have found enjoying the variety of music in comparison of the tight predictable playlist of most stations these days. Presenters are pure cheese though!
LL
London Lite Founding member London London
Lincs FM apparently makes a shed load of money in profit, so regardless of the dated delivery of the presenters and the seemingly time warp output, I can see why Bauer have kept it stand-alone.
YO
yogibarney (previously iloveyorkshire) Granada North West Today
Lincs FM apparently makes a shed load of money in profit, so regardless of the dated delivery of the presenters and the seemingly time warp output, I can see why Bauer have kept it stand-alone.


I am somewhat confused that if they keep Lincs FM why not sister stations like Trax and Dearne. There was a good significant programme sharing going off between the Lincs FM stations and for me growing up in South Yorkshire a lot used to listen to them as many over in Rotherham, the Dearne Valley and Doncaster considered Hallam FM and Radio Sheffield to be too Sheffield centric.

Many of the people in this area also considered Look North as Look Leeds since my earliest memory as a kid and couldn’t always get the Calendar South micro region because Emley Moor was their only realistic transmitter option due to the terrain of the county.
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HC
Hatton Cross Central (West) Midlands Today
I suspect that Hits will be binned in time and Kiss will be rolled out on the Big City Network of heritage stations such as Aire, Hallam, Viking etc.


Problem is with that one, is that the music output of Kiss is different to some of the 'melodic' songs hanging around the charts, which sits very well on the Big City/Free Radio and GHR playlist - so well, in fact Bauer won't have to go asking for a significant output change request to Ofcom for any of the to be rebranded Greatest Hits Radio stations.

With Kiss, it would need a requests to downsize the CHR part, and up the Urban/R'n'B element.
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JO
Jon Central (West) Midlands Today
I don’t think stations need to ask for format changes anymore, largely speaking.

That said if they want to implement that rebrand not all stations would need to have the exact same format. Galaxy in Birmingham always had more an Urban/R'n'B element and less dance than the other stations. Although they probably wouldn’t want to dilute the Kiss brand.
WH
what West Country (East) Points West
They do, and Ofcom seems to be giving them more consideration. See the recent denial of Communicorp’s request to switch XS Manchester to Capital Xtra.
LL
London Lite Founding member London London
what posted:
They do, and Ofcom seems to be giving them more consideration. See the recent denial of Communicorp’s request to switch XS Manchester to Capital Xtra.


I think that was more to do with a technicality because Communicorp didn't specify what they'd be doing with the speech commitments of the licence. They didn't seem to have a real issue with the music policy proposed, although listeners to XS did in their submissions during the consultation.
RA
radiolistener
Lincs FM apparently makes a shed load of money in profit, so regardless of the dated delivery of the presenters and the seemingly time warp output, I can see why Bauer have kept it stand-alone.


I am somewhat confused that if they keep Lincs FM why not sister stations like Trax and Dearne. There was a good significant programme sharing going off between the Lincs FM stations and for me growing up in South Yorkshire a lot used to listen to them as many over in Rotherham, the Dearne Valley and Doncaster considered Hallam FM and Radio Sheffield to be too Sheffield centric.

Many of the people in this area also considered Look North as Look Leeds since my earliest memory as a kid and couldn’t always get the Calendar South micro region because Emley Moor was their only realistic transmitter option due to the terrain of the county.


It does seem odd that bigger conurbations are losing their local stations yet Lincolnshire is keeping theirs. It's very odd.
CO
commseng London London
The bigger audiences have more stations for individual tastes though, where as Lincolnshire and Cornwall have far less of that, so the one size fits all stations still have the larger shares.
CI
cityprod West Country (West) Spotlight
The bigger audiences have more stations for individual tastes though, where as Lincolnshire and Cornwall have far less of that, so the one size fits all stations still have the larger shares.


Not true actually. Cornwall for example has a multitude of DAB stations, over 50 in all, and most of these are stations designed for individual moods, or playing a tightly formatted playlist. In fact, because of the plethora of stations for individual moods and tastes, the stations going broader actually stand out more, and in some cases are doing better because of it.
IS
Inspector Sands
Jon posted:
I don’t think stations need to ask for format changes anymore, largely speaking.

That said if they want to implement that rebrand not all stations would need to have the exact same format. Galaxy in Birmingham always had more an Urban/R'n'B element and less dance than the other stations. Although they probably wouldn’t want to dilute the Kiss brand.

Galaxy Birmingham was less dancy than the other Galaxy stations because it was originally Buzz and the Choice FM

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