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Bauer rebranding 53 stations to The Hits/Greatest Hits

The majority of its acquisitions last year

SP
Spencer Yorkshire Look North (Yorkshire)
Bristol's SAM FM is next in line to be converted, this time to 'Hits Radio', according to a request that Ofcom is consulting on as of today.


Is that just for the name change? Ofcom approved the format change in July according to this, which I thought was strange, as Ofcom says major format changes should not be made within the first two years of a licence. Sam FM’s licence was only re-awarded in December 2018, and it was originally assumed this was the reason why they weren’t rebranded with all the other stations in September.

But then Ofcom approving the format change in July would suggest they could have done all along. Maybe I’ve missed something, but I’m a bit confused by this.
AS
Ash101
I believe the format change you’ve linked above is for local content hours and location.

The change they went now is to go from an adult alternative format to a current hits station.
JA
james-2001 Central (East) East Midlands Today
I believe the format change you’ve linked above is for local content hours and location.

The change they went now is to go from an adult alternative format to a current hits station.


Converting adult stations into both Hits and Greatest Hits formats are a mistake IMO. Changing stations that play a mix of new and old music into ones that are either all new music, or all oldies seems quite ridiculous. They really should be converting them into a brand that sits in between the two, such as Magic.

GHR is the station I have on in the car, and I enjoy it, but it's certainly not an adequate replacement for the local stations it's replacing. because the format and music policy is so different.
Last edited by james-2001 on 16 October 2020 2:00pm
JO
Jon Recently warned Central (West) Midlands Today
I’d agree replacing the only commercial offering in an area with GHR isn’t the best move. Bristol is a big city market though. It’s probably the biggest city in the UK not to have a Capital or Hits network station currently (although it does have Kiss), so there is the gap in the market there. Also I imagine there is quite a lot of overlap of Sam FM and GHR so it doesn’t make a lot of sense to have both. Heart is probably the one that ticks the box for mix of older and newer music in that market.
PH
Philheybrookbay West Country (West) Spotlight
Well, first day back at work after 2 week holiday and we are firmly into the transition period from Radio Plymouth to Greatest Hits.

First thing- boy is the music choices already much better, I've heard some banging tunes from the 70s and 80s today. Local news is good as ever, and we've also got some new beds for top of the hour and traffic (although weirdly the Radio Plymouth warning sting of traffic news next is still the same).

All in all pretty impressed.
PL
plymouthbloke1974 West Country (West) Spotlight
Yes the news ID was changed again this week. Last week it was “From the Greatest Hits Radio Network, across Plymouth.... this is Radio Plymouth”..... now it’s “Greatest Hits Radio is coming to Plymouth... the new name for Radio Plymouth”.

Wouldn’t be at all surprised if the Radio Plymouth name is dropped completely next week and the presenters just say they are playing the “Greatest Hits”...

I’ve seen people comment that Radio Plymouth should have been turned into an extension of Pirate FM (which it could have been ten years ago if UKRD won the licence)... however GHR on FM in Plymouth is a perfect fit. Gold was removed on AM years ago and Smooth isn’t a suitable replacement for classic hits. In Plymouth you now have Pirate FM, Heart and GHR. A very broad spectrum of choice on FM in the city. I dare say I’d actually listen to GHR in the car on FM when it starts - I have DAB in the car but refuse to listen to any station broadcasting music in mono.
PH
Philheybrookbay West Country (West) Spotlight
I have to say having listened for 12 hrs today, it's nice not to have that "Rocker" yell 106.7 before the three girls warble Radio Plymouth every 15 minutes on the jingles. Bar the last traffic jingle the last Radio jingle package was pretty dire.
LL
London Lite Founding member London London
Revolution 96.2 in Oldham has been sold to Bauer for GHR.

https://radiotoday.co.uk/2020/10/revolution-96-2-sold-to-bauer-for-greatest-hits-radio/
YO
yogibarney Granada North West Today


That is sad news although I will be leaving the area soon as I live currently in the east side of manchester I enjoyed listening to Revolution and it’s always played at the leisure centre in Oldham I go to.
One half of the Hunger Bears
IS
Inspector Sands
Whatever you think of GHR, I imagine it'll be a lot better than having Steve Penk back
buster, BBI45 and Hatton Cross gave kudos
LL
London Lite Founding member London London
The station was sold to enable parent company Credible Media to relaunch the Oldham Evening Chronicle as a print newspaper.

https://www.holdthefrontpage.co.uk/2020/news/media-firm-sells-radio-station-to-focus-on-former-dailys-planned-print-return/
HC
Hatton Cross Central (West) Midlands Today
The station was sold to enable parent company Credible Media to relaunch the Oldham Evening Chronicle as a print newspaper.


When I first read that, and as I was doing some work in another browser window, I thought you'd typed "The station was sold to enable the parent company to relaunch the Oldham Evening Chronicle as a credible newspaper"
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