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Bauer rebranding 53 stations to The Hits/Greatest Hits

The majority of its acquisitions last year

SP
Spencer Yorkshire Look North (Yorkshire)

The latest from Chris Marsden and co, following in the footsteps of
Y01 (York) https://www.facebook.com/ThisisYO1
HG1 (Harrogate) https://www.facebook.com/HG1Radio
TX1 (Doncaster) https://www.facebook.com/TX1Radio
RB1 (Rotherham) https://www.facebook.com/RB1-Radio-100924038389814


You have to wonder how "local" these stations are going to be - these areas (plus King's Lynn if they're also setting up there) are quite some distance from one another and with no local studios or staff, what's going to be offered that Greatest Hits Radio aren't also offering? If they're proposing the same presenters broadcasting out of York to places like Rotherham, that's not much different to the Bauer output.

If people in Doncaster or Harrogate want a local radio station, it would be better for it to be set up locally rather than in this way.


Y01 & HG1 share quite a few presenters, so it will be interesting to see how many pop up on these new stations when they start.

Jon posted:
I see YO1 radio already has a community licence on FM. A couple of those other areas have Small Scale DAB being advertised m. So I’d assume the plan would be run DAB licences for those areas from York with automated local content added in.

Of course one community radio group can’t run more than licence on FM. And it’s difficult to see many more rounds of licensing on FM.


I think that will be the plan. Rombalds Radio, set up by former presenters on Stray & Fresh in Yorkshire have said that is their long term plan. They started in August as an online station.


I had a listen to Rombalds the other day. Sounds very professional... although with Stuart Clarkson who runs RadioToday (and often pops up on 5 Live as a newsreader) running it, you'd expect it to be so!
Rexogamer, Cusack and Emily Moore gave kudos
CO
commseng London London
What do the next few years hold for UK commercial radio?

Five years time the OFCOM requirement for regional shows and local news is removed - and everything becomes national.... including the stations that have remained semi local up until then. More studios close, more staff made redundant. The final stations that have remained locally owned are bought up by Global or Bauer.

At some point after that, the national requirement goes, and everything becomes UK wide.

In the further future, the need for there to be competition on the radio is argued against, and Global or Bauer become the only UK commercial radio operator when one buys the other's radio operation.

Sounds too crazy to be true - but who could have predicted where we are today at the turn of the millennium?
EM
Emily Moore Yorkshire Look North (Yorkshire)

Right, anoraks on please.

You think I ever take it off? Very Happy

Quote:
There were two frequency allocations in SE England that were untaken. One was 100.0, which would have been Classic FM from Guildford, the other was 104.9 that was to have been BBC Radio Berkshire from High Wycombe.

In the end the BBC adopted 98.0 for local radio in High Wycombe, but 3CR rather than Berks

I was just about to say, is High Wycombe even in Berkshire?

I remember the launch of XFM well - of all the days. They even curtailed their test transmissions the day before. They had started with ambient sounds and music weeks earlier and by the 30th were more like the finished station, but then on the 31st the ambience returned. Gary Crowley was the first voice on the station and mentioned the circumstances, dedicating launch day to Diana.

XFM led a big campaign for a license and did the ground work of RSLs to pilot and demonstrate what it would sound like. They even produced a compilation CD called 104.9 as part of that

Back to Melody, if you go to 5'08" of this YouTube video (it should play from that point now Asa has made it work now) there's the closedown of Melody on 104.9
https://www.youtube.com/watch?v=toun4gVkX3c


I know I'm replying to an old post here, but this is a brilliant video - there are some long-forgotten pieces of production there that I'm amazed anyone ever saved, including from long gone stations and stations that never made much of an impact (London News 97.3, anyone?!). I do like the idea that there were listeners out there who would need the services of an "information line" to retune their radio a short distance up the dial from 104.9 to 105.4.

The Sunrise Radio production (at about 2'30") is still on the air on the (completely unrelated) Sunrise Radio station in Bradford...! I do miss the days of the dials (in London and other major cities) being packed with competing stations rather than the "complimentary" co-owned networks of today.
Last edited by Emily Moore on 4 September 2020 12:57pm
PA
Parker
Popadoodledoo nicey, this can't be 53 years ago today....
*
..."at the first sign of danger my pussy's hairs stand on end" Betty Slocombe 27/05/1975
MA
Markymark Meridian (Thames Valley) South Today

Right, anoraks on please.

You think I ever take it off? Very Happy

Quote:
There were two frequency allocations in SE England that were untaken. One was 100.0, which would have been Classic FM from Guildford, the other was 104.9 that was to have been BBC Radio Berkshire from High Wycombe.

In the end the BBC adopted 98.0 for local radio in High Wycombe, but 3CR rather than Berks

I was just about to say, is High Wycombe even in Berkshire?

I remember the launch of XFM well - of all the days. They even curtailed their test transmissions the day before. They had started with ambient sounds and music weeks earlier and by the 30th were more like the finished station, but then on the 31st the ambience returned. Gary Crowley was the first voice on the station and mentioned the circumstances, dedicating launch day to Diana.

XFM led a big campaign for a license and did the ground work of RSLs to pilot and demonstrate what it would sound like. They even produced a compilation CD called 104.9 as part of that

Back to Melody, if you go to 5'08" of this YouTube video (it should play from that point now Asa has made it work now) there's the closedown of Melody on 104.9
https://www.youtube.com/watch?v=toun4gVkX3c



Take a look at this, (which was posted almost 7 years ago !)

https://www.bbc.co.uk/news/entertainment-arts-24427961

(Also, you might notice London's Spectrum Radio jingle pacakage as heard in the You Tube clip, is the same as Pennine's 1970s one. )
CI
cityprod West Country (West) Spotlight
Well surely that's part of what 'provincial local radio from the 1980s' provided.

As I say they should be happy as it not only is a fairly standard solid format but it's also got all the presenters that everyone was angry when they got sacked from other stations.


Where on earth did you get that idea from? Look, there are problems with this whole idea of "provincial local radio", enough that make me really angry when people keep refering to this, like somehow London radio was the absolute be all and end all, and frankly that has never been the case, and never will be. It's a form of elitism, that somehow people in the regions are beneath those in London, and that's just wrong. Local radio stations reflected the local area, but apparently that doesn't work anymore, according to the London media elite. There's a reason why I often refer to brand radio, like Greatest Hits Radio, as bland radio. It's a homogenous, one size fits nobody solution to providing a radio service. It works best for certain specialist music stations, such as Classic FM & Jazz FM, but should never have been applied to pop music. In general, the current obsession with radio brands is one that frankly, I can do without.


GHR is hardly Londoncentric radio, it sounds like a tribute to those northern ILRs with presenters who couldn't find a home elsewhere.


No, you know what it actually sounds like? It sounds like a station that could have been produced in London, or Plymouth, or Cardiff, or Glasgow, or even Dublin, and it wouldn't make any damn difference. Most of the voices on the station could be replaced by a single computerised voice, and it still wouldn't make any difference. It's bland, it's boring for the most part, it's just aural wallpaper, and there is so much aural wallpaper on the radio these days, that I'm sick of it now. I'd much rather these bland radio, sorry, brand radio stations, actually did something besides being just aural wallpaper. Some actual interesting content would be nice.

Quote:
Time will tell if people in southern England who have been used to people with local accents adjusting to Simon Ross, Sean Goldsmith and Rick Houghton who are stalwarts of ILR in northern England. The national names, such as solid jock Mark Goodier and CBBC's Andy Crane aren't exactly crowd pullers on a national level, while the weekend presenters such as Pat Sharp, Janice Long and Paul Gambaccini are in off-peak slots.

Compare that to Smooth Radio where a mix of solid presenters and minor celebs are fused together with music from the 60s to today and that's a much easier sell.


Again, both stations are no more than aural wallpaper right now. The presenters on both stations don't really do anything to make me engage with them. There's nobody on Smooth Radio who I would consider must listen to, cos I don't feel like they're that engaging. That's how bad radio has gotten. You could replace every DJ with a non-stop mix, and I'd probably enjoy it more because they didn't have bland, unengaging presenters.
CI
cityprod West Country (West) Spotlight

Where on earth did you get that idea from? Look, there are problems with this whole idea of "provincial local radio", enough that make me really angry when people keep refering to this, like somehow London radio was the absolute be all and end all, and frankly that has never been the case, and never will be. It's a form of elitism....

Firstly it wasn't my term

Secondly I said that part of 'provincial local radio from the 80s' was personality. So now I'm as confused as you seem to be about what you like and don't like Confused


In a way, part of 'provincial local radio from the 80s' was personality, but that was a by-product of what they were really doing. If you wanted people to listen, you had to engage with them, and the best way of doing that was by letting your personality shine. But that was not the focus, the focus was on providing a local service that people found useful. Personality radio is as much about the personality as it is the music. Radio is meant to be a form of entertainment. Right now, the fact that the only thing the big radio groups really consider to be entertainment is the music, and not adding the presenter into that, really shows how much they truly value their presenters, ie, not at all.


Quote:
Quote:
It's a homogenous, one size fits nobody solution to providing a radio service. It works best for certain specialist music stations, such as Classic FM & Jazz FM, but should never have been applied to pop music. In general, the current obsession with radio brands is one that frankly, I can do without.

Yet it works, both in terms of audience and marketing.


Evidence please that it actually works in terms of audience, nothing I've seen on RAJAR indicates to me that bland/brand radio actually works for the audience. The fact that average hours are generally down, rather than up, would seem to indicate to me that actually, it's not working, and this has been going on for a number of years now, average hours mostly down slightly year to year, and they keep going down. They're not listening longer, they're listening less, even if they're listening.

Quote:
Quote:

What personalities do exist on radio, and again, there aren't many of them outside of breakfast, generally feel like they've been toned down somewhat from what it used to be. That's not a bad thing or a good thing, it's just a thing, that I don't know whether I like it or not. You wouldn't find Kenny Everett or Steve Wright or even Steve Penk on the radio dial today, if they were trying to get into the industry today. They'd be seen as too risky.

Well Steve Penk wouldn't get a gig as he's incredibly old fashioned. There have been plenty of 'risky' and inventive presenters in recent years but they're either don't fit in or go too far and get fired. Most of my favourite radio presenters have been fired at one time or another, some multiple times!

There are plenty of personality presenters outside of breakfast, but then it depends on what you consider as a personality. If it's a old style Dave Doubledecks with a DJ voice reading out funny stories from the papers then they're definitely not around any more.

You have all those radio stations available in Cornwall, surely you have heard them? In a way the emergence of networks and national brands has meant that the standard of DJ/presenter has increased in a lot of cases, purely because there's fewer of them


I would argue the exact opposite, because there are fewer presenters, the quality of them has gone down, mainly because they don't do a great job of engaging the audience. With so few presenters now, and such a bland style prefered by these brand stations, the quality of the presentation is actually lower. It might be slicker, but it's less engaging. And I think that the less engaging part outweighs the slicker part. Heck, I like a more human style to radio presenting, not so slick and perfect, slick and perfect being something that a computerised voice could actually achieve now, and it would be hard to tell that it wasn't human.

Oh and Dave Doubledecks was replaced by a computer, obvs...
JA
JAS84 Yorkshire Look North (E.Yorks & Lincs)
Obviously the current barrage of complaints on social media aren’t necessarily a good way of judging public feeling about radio stations rebranding, but I was interested to see Yorkshire Coast Radio’s listeners putting their money where their mouths are...



I’ve seen crowdfunding for radio stations failing to get beyond the £25 mark, so to raise over £7,000 in under 18 hours is pretty impressive. Not sure how they plan on broadcasting - presumably it’ll be online only, unless they plan on buying a DAB slot on the North Yorkshire mux - although coverage on the coast is a bit patchy. They’ve missed the boat for a community licence, as two for Scarborough were awarded in March, and there’s no SSDAB licence being planned as yet for the area.

Still, good luck to them - they’ve obviously got a lot of support.

This was just mentioned on Look North.
NL
Ne1L C Recently warned Yorkshire Look North (Yorkshire)
This isn't quite the same thing but there is a new community station launching near me as well:
https://rockinghamradio.co.uk/

9 days later

JJ
Juicy Joe Founding member Central (West) Midlands Today
Signal 1 had a continuous playlist of music this morning for their breakfast show, interspersed with jingles. Not a single interjection by a presenter - or even a news reader with a News summary on the hour or half past the hour?? This is particularly weird!! I guess this means that either both the usual DJ's Elliot & Matilda are ill, and as Bauer have fired the rest of the Signal team, there was noone else to cover. Or, they have let the breakfast presenters go and realised that they should have kept Foxy after all. But to have no presenters whatsoever, I can't explain it. I did not hear any explanation for this whilst I was listening. I would have thought the news bulletins would have gone ahead though??

I know this is not strictly relating to presentation but still highly significant bearing in mind Bauer's acquisitions? I'm not sure what happened in other areas local breakfast shows today? Probably not affected?? I hope Foxy does return!!
JO
Jon Central (West) Midlands Today
Sounds like it could be a technical error as you’d have thought they’d have the capability to get a DJ at one the other locations to present remotely.

Without going too rota threadish, if it is the case both presenters weren’t on air, it suggests that they’ve probably shown some symptoms and they’re off as a precaution.
BB
BBI45 Central (East) East Midlands Today
Signal 1 had a continuous playlist of music this morning for their breakfast show, interspersed with jingles. Not a single interjection by a presenter - or even a news reader with a News summary on the hour or half past the hour?? This is particularly weird!! I guess this means that either both the usual DJ's Elliot & Matilda are ill, and as Bauer have fired the rest of the Signal team, there was noone else to cover. Or, they have let the breakfast presenters go and realised that they should have kept Foxy after all. But to have no presenters whatsoever, I can't explain it. I did not hear any explanation for this whilst I was listening. I would have thought the news bulletins would have gone ahead though??

I know this is not strictly relating to presentation but still highly significant bearing in mind Bauer's acquisitions? I'm not sure what happened in other areas local breakfast shows today? Probably not affected?? I hope Foxy does return!!

Given the lack of any news bulletins, it sounds like there must have been some sort of significant fault. Otherwise, it's a breach of the license conditions.
And of course, the thing you must not do if the ape is enraged is the Macarena.
AndrewPSSP, Brekkie and Juicy Joe gave kudos

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