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Bauer rebranding 53 stations to The Hits/Greatest Hits

The majority of its acquisitions last year

NW
nwtv2003 Granada North West Today
Out of curiosity I listened to Wire FM for a little bit earlier for the first time they switched to the Greatest Hits format, and the jingle for the station felt like it had been written by someone who didn’t bother to check its transmission area.

‘For Liverpool with the Greatest Hits Radio, this is Wire FM’

Wire FM being for Warrington, Widnes and Runcorn only. It’s not a Liverpool station, nor one where I think the signal stretches that far. That jingle felt very out of touch.
steve
steviegTVreturns
BB
BBI45 Central (East) East Midlands Today
Fire Radio, Pulse 1, Signal 1, and The Wave have been added to Planet Radio. The other stations are yet to be added to the site.
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WH
what West Country (East) Points West
Added to the Bauer radio apps too. I checked the Hits Radio and KISS KUBE apps but it should work on all of them as long as you update it.

12 days later

OM
Omnipresent London London
Interesting to see former Radio 1 Controller Ben Cooper join Bauer in a newly created role:

https://www.bauermedia.co.uk/newsroom/press-releases/ben-cooper-joins-bauer-radio-uk

Quote:
Ben Cooper is joining Bauer Radio UK in a newly created role of Group Director, Content and Music, Bauer Radio UK.

This role will add further energy to Bauer’s strategy and ambition to develop differentiated creative audio products, grow audiences and offer access to valuable audiences for advertisers.

Ben brings a wealth of experience to the role having worked for over 20 years within the radio, music and live music industry having previously worked at both the BBC and within commercial radio. He has a strong track record of leading and developing successful teams to deliver creative content alongside strategic, bold decision-making driving digital innovation and change in order to meet the new ways audiences consume and interact. He was most recently Controller, BBC Radio 1, Radio 1Xtra & Asian Network.

Ben will sit on the Radio Exec UK and will work with the Managing Directors and Content Directors to recruit, educate, support and celebrate talent and people initiatives which underpin Bauer’s commitment to being a more diverse and inclusive place to work.
BB
BBI45 Central (East) East Midlands Today
I've just been having a look on Wikipedia, and on at least two articles, it says that local studios will be closed when the stations are rebranded. However, there is no source for said statement. Does this mean that "local news" will be coming from a regional hub, or will local studios be staying open for the purpose of local news?
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ST
Steve Founding member Yorkshire Look North (Yorkshire)
BBI45 posted:
I've just been having a look on Wikipedia, and on at least two articles, it says that local studios will be closed when the stations are rebranded. However, there is no source for said statement. Does this mean that "local news" will be coming from a regional hub, or will local studios be staying open for the purpose of local news?


I think the chances of them retaining the studio centres - as they currently are - are about zero. Huge cost to maintaining them, and no need for them. There’ll be a regional hub and reporters in the local TSAs (for now, at least) and that’s it.
Steve
IS
Inspector Sands
Yep, and that's exactly what happened when Global did the same thing a few years ago.
SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
The last I heard, about a week ago, was that no announcement had been made about the various buildings staying open or not. I suspect sales staff who are being kept on will need to be consulted first if their work location changes significantly. You can’t just tell someone previously based in Scarborough that they’ll have to commute to Leeds instead.

I also know of at least one station which has several years to run on its building’s lease, so it’s possible that they might not all close immediately, with some maybe remaining as bases for sales teams. Or they might just get mothballed.

As for news, I understand journalists are not being kept on at the acquired stations, but that new roles are being created Bauer’s regional hubs. So, in short, yes, news will almost certainly be hubbed regionally.
IS
Inspector Sands
Realistically they aren't going to keep a premises when they've no need for it. If there's no programmes or news coming from a former station then it's surplus to requirements. Leases can be terminated early or if its a major problem they can just decide to hub in those that are

Any sales staff will be for local advertising so there's probably no point relocating out of the area, they'll just work from home or small rented office space, not rattling around in the space that once housed a whole radio station.

Mothballing won't happen, there's no chance of the process being reversed a few years down the line, and the technology would be out of date anyway
SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
It’s not always that easy to terminate a building’s lease. Obviously it depends on the terms of the contract, but the one I’m aware of apparently is a problem.

I understand when Lincs FM Group moved Ridings FM into Trax, they had to retain the building in Wakefield for a significant period even though no-one was working from there. Apparently someone used to go in twice a day to turn the lights on/off... which is kind of what I meant by being mothballed - probably the wrong term - but just that the building is kept serviceable whilst empty. Of course I wouldn’t expect studios and transmission kit to be retained.

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