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Bauer rebranding 53 stations to The Hits/Greatest Hits

The majority of its acquisitions last year

KE
kez19 STV North Reporting Scotland
kez19 posted:


I mentioned this on DS initially but even when a news bulletin fails to playout (choose your own Bauer "local" of choice) I was told it was more of a playout issue but it seems that the presenter wouldn't know its happened.... still though there is not even an apology given out either when things like that happen (I guess its not to obvious that a networked show is to be local)...

I get that a network presenter wouldn't know if a local bulletin hadn't gone out, but surely they'd know if a networked one had? Or is the output of the networked studio totally clean and everything added downstream?

It's unlikely that there would be an apology for lack of news on any networked programme, some takers might have got news, some might not


The trick would surely be networking the bulletin plus bed so any stations not taking it would get silence - that could be more easily spotted on a visual monitoring solution. This would only work on stations sharing branding/beds though...

Another more technical solution is detecting the speech going out (or lack thereof) - surely with speech recognition solutions available now it would be possible to distinguish music/bed vs speech (especially if the audio bed is 'known').

As mentioned above, for a commercial station, this sort of thing for a 2 min news bulletin is probably not worth it...



Maybe throwing a spanner here, unless the bulletins are just pre-recorded hourly (before) and its not done as "live" so hence nothing is detected as such? I don't normally listen to my local as much as I use to but it does feel its more pre-recorded than live as I first thought (just a thought here), you have the theme intro to news - newsreader runs then a brief gap for weather then runs back to music/presenter, where as when stations ran locally before the likes of Bauer it felt more live than pre-recorded plus its odd when the newsreader tells you to check the site ... but you don't get the web address, (i'm a bit of a tech savvy here but I just find that junction on the news a bit wrong why not just say at stations name .co.uk/.com) they may as well just say just get the app (if they have one?)
IS
Inspector Sands
I suspect a lot of the 'local' news is recorded on these stations either because the newsrooms aree 'hubbed' or because they're doing news on more than one station.

I think the bulletins on Free and GHR in the Midlands are the same newsreader but the same bulletin not branded and played out at slightly different times


Regarding monitoring of local content like news I suppose a lot of it depends on whether the news, ads are being inserted at the network studio or at a local station. If it's the former then seeing what's going on shouldn't be technically that difficult as it's probably on the automation in front of them. That's what a station like Absolute or Kiss will have - everything coming out of Golden Square

But a station like Heart or the new GHR ones have local studios, presumably they left in line inserting ads and news all day? If that's how they work then it's not surprising that those in the studio won't know what how well that individual station is getting on
AN
all new Phil Yorkshire Look North (Yorkshire)
There's growing anger from Spirit FM listeners about the changes coming - already the music has changed substantially and Greatest Hits Radio is featuring in the jingles - is there any chance of Bauer changing their minds?

https://www.facebook.com/groups/571085170455628/about/

Nope.
IS
Inspector Sands
Some of the comments on that Facebook group. Rolling Eyes

'I never thought I'd see the day I'd hear a Greatest Hits Radio jingle on Spirit FM... ' As if they'd heard of GHR a month ago.

I can understand people not wanting to lose their local station but not all the surprise and outrage that such a thing can happen when there's barely a part of the country where this hasn't happened already in the past 10 years
AN
all new Phil Yorkshire Look North (Yorkshire)
I mean, it’s sad, I get it. But Bauer aren’t fussed about annoying a very small but vocal group of listeners, just like Global aren’t either.
DJ Dave and London Lite gave kudos
NW
nwtv2003 Granada North West Today
All the outrage and upset soon passes and people soon forget and move on. See Heart Breakfast, it doesn’t seem to have negatively impacted Heart and some listeners have stuck with or moved on elsewhere. The same will happen to all stations which will become GHR.

Here in Warrington we have Wire FM which will become GHR, seemingly there’s little to no upset about this change. Maybe it’s because we’ve always been served by the Manchester and Liverpool based stations which have changed numerous times over the years.
steve
steviegTVreturns
LL
London Lite Founding member London London
Some of the furore surely must be the dramatic changes to the station sound. When Global changed local stations to Capital and Heart, they still sounded similar to what was on before, where as if you listen to the stations that are changing, these are largely AC or Hot AC stations which play a lot of contemporary music from today, rather than 70s and 80s.

Compass FM is probably the only station where it already plays a lot of older music in comparison to the others which are rebranding.
bilky asko and BBI45 gave kudos
WH
what West Country (East) Points West
I don’t think people will forget/stop caring about this as quickly as Bauer might be hoping...

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BU
buster London London
There were some pretty big format jumps in the Heart conversions though...stations that played mostly recent pop music suddenly became like a 70s/80s disco (Heart's music policy has moved on through the decades a lot in the last few years!).

My local station then did a handbrake turn from Heart to Capital (when Global acquire the old Real Radio stations to turn them into Hearts), which must have been a hell of a shock for anyone listening.

One difference with the majority of the Heart and Capital changeovers is most of of them kept the same people on Breakfast and Drive, before being chipped away at over the years with bigger regions and then networking breakfast. With a lot of the Bauer acquisitions it will mean literally the entire schedule (and a big chunk of the playlist) changing if not overnight then fairly rapidly.
GJ
GeekyJames New member Meridian (South) South Today
There were some pretty big format jumps in the Heart conversions though...stations that played mostly recent pop music suddenly became like a 70s/80s disco (Heart's music policy has moved on through the decades a lot in the last few years!).

My local station then did a handbrake turn from Heart to Capital (when Global acquire the old Real Radio stations to turn them into Hearts), which must have been a hell of a shock for anyone listening.

One difference with the majority of the Heart and Capital changeovers is most of of them kept the same people on Breakfast and Drive, before being chipped away at over the years with bigger regions and then networking breakfast. With a lot of the Bauer acquisitions it will mean literally the entire schedule (and a big chunk of the playlist) changing if not overnight then fairly rapidly.


Yes I remember Southern FM which had been AC changing to Heart.

I guess the best that those disappointed at losing their local station can hope for is for local DAB / Community stations being set-up?
CH
chinamug UTV Newsline
All the outrage and upset soon passes and people soon forget and move on. See Heart Breakfast, it doesn’t seem to have negatively impacted Heart and some listeners have stuck with or moved on elsewhere. The same will happen to all stations which will become GHR.

Here in Warrington we have Wire FM which will become GHR, seemingly there’s little to no upset about this change. Maybe it’s because we’ve always been served by the Manchester and Liverpool based stations which have changed numerous times over the years.


People do move on, but they don't forget. From personal experience, I've come across individuals down over the years that still give out how stations were destroyed by new formats. These would be non-anorak people, not interested in radio as such but they know what they like (or liked). In the old days, they would have to live with it because there was no other choice, now with online radio and the likes of Spotify they don't have to stick with the new station.
what, London Lite and GeekyJames gave kudos
BA
Bananas
As long as they move on, and keep listening, as they always do, that's all that matters.

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