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As we go through the digital revolution, has it ever been proposed the all Freeview/Sky/Cable boxes send back viewing data - I've never seen anything suggesting it.
How would they know who's watching?
Cable companies can see what their boxes are doing now. But all that Virgin know is that my box was tuned to BBC2 continuously from about 11 last night to 9pm tonight! That is a totally useless statistic as i wasn't actualy watching it!
I can't see a time when every viewer would have equipment to register viewing
Brekkie Boy posted:
As we go through the digital revolution, has it ever been proposed the all Freeview/Sky/Cable boxes send back viewing data - I've never seen anything suggesting it.
How would they know who's watching?
Cable companies can see what their boxes are doing now. But all that Virgin know is that my box was tuned to BBC2 continuously from about 11 last night to 9pm tonight! That is a totally useless statistic as i wasn't actualy watching it!
I can't see a time when every viewer would have equipment to register viewing