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Bake Off gives C4 best ratings since 1985

(September 2020)

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BR
Brekkie
Bake Off premiered last week with it's best overnight figure for a launch episode since moving to C4, and today they are claiming it's got not just the biggest consolidated since BARB's current method of measuring ratings began in 2002, but also their biggest "non-film broadcast" since the 1985 showing of Woman of Substance.

Quote:

Almost 12 million viewers in total including linear repeats

Biggest Channel 4 broadcast since 1985
Highest rating programme for young viewers on any channel this year
Further 1.1m million watch linear repeats on Channel 4, E4 and 4Seven
All 4 viewing up 35% compared to S10 launch

Consolidated viewing figures released today - taking account of time-shifted viewing on a television over a seven day period - show that the first episode of series 11 of The Great British Bake Off was watched by an average of 10.8 million viewers and a 38.3% share of the audience.

This impressive performance makes last week’s episode of GBBO Channel 4’s biggest broadcast since modern records began (in 2002, going further back it’s the biggest non-film broadcast since 1985’s Woman of Substance).


https://www.channel4.com/press/news/s11-bake-debut-watched-consolidated-audience-108-million
AM
Alfie Mulcahy
Why is Bake off marketed in the states at 'The British Baking Show' (Seen it in Google's keynote today and Apples earlier in the year).

It doesn't make much sense
DM
DeMarkay
AlfieMulcahy posted:
Why is Bake off marketed in the states at 'The British Baking Show' (Seen it in Google's keynote today and Apples earlier in the year).

It doesn't make much sense


Because Pilsbury owns the Bake Off trademark in the United States.
Last edited by DeMarkay on 30 September 2020 10:09pm
YO
yogibarney
AlfieMulcahy posted:
Why is Bake off marketed in the states at 'The British Baking Show' (Seen it in Google's keynote today and Apples earlier in the year).

It doesn't make much sense


“Bake off“ is trademarked over there for a different company so easier to call it ... Baking Show so that there are no law suits for copy right infringement
DE88, Alfie Mulcahy and DeMarkay gave kudos
FL
Flux
I’ve watched many episodes in the USA and since the C4 era they seem to do a good seamless job of re-recording opening links and voiceovers with the alternate title.

I guess no one expected that to be an issue or for anyone in the USA to be watching during the early Mel, Sue and Mary days!
IS
Inspector Sands
I wonder how that works out as cost per viewer. Taking into account the amount they paid for it in the first place and the additional costs incurred for this year. Might not be the most profitable programme
FB
FBC
Good thing they’re a not-for-profit broadcaster then, right!? Laughing
JO
Joe
Inspector Sands posted:
I wonder how that works out as cost per viewer. Taking into account the amount they paid for it in the first place and the additional costs incurred for this year. Might not be the most profitable programme

I wasn’t sure if they were compressing the filming run, so that there’s not a full week between episodes (usually it’s a weekend per episode) so there could be some savings on hire costs and the like, and presumably things like transport costs.

Definitely less profitable for sure, but perhaps offset slightly by not needing to pay for some costs.
VA
valley
Joe posted:
Inspector Sands posted:
I wonder how that works out as cost per viewer. Taking into account the amount they paid for it in the first place and the additional costs incurred for this year. Might not be the most profitable programme

I wasn’t sure if they were compressing the filming run, so that there’s not a full week between episodes (usually it’s a weekend per episode) so there could be some savings on hire costs and the like, and presumably things like transport costs.

Definitely less profitable for sure, but perhaps offset slightly by not needing to pay for some costs.

But then there were the costs of putting up all the cast and crew in accommodation for the entire run.
IS
Inspector Sands
The filming run was shorter, but everyone involved, plus some family, was put up in a hotel for the duration, plus 2 weeks beforehand. So they would have been paying the crew all that time too.

The article on how they filmed it did say it cost a lot more than usual but Channel 4 wouldn't disclose how much more
IT
IndigoTucker
The hotel was also the stately home next to the tent, so no transport costs involved. It was all done on the same site.
IS
Inspector Sands
IndigoTucker posted:
The hotel was also the stately home next to the tent, so no transport costs involved. It was all done on the same site.

Yes, that's how it operated as a bubble.

There weren't 'no' transport costs, but not the same as usual. However hiring a hotel and putting up 120 contestants, crew, production team and some of their families will be much more expensive than a few train fares or petrol receipts
Last edited by Inspector Sands on 1 October 2020 11:58am

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