TO
MediaGuardian.co.uk
ITV is set to axe prison drama Bad Girls following a slump in the show's television ratings.
Simon Shaps, the ITV director of television, is weighing up the future of the programme, which is made by Shed Productions, the company behind Footballers' Wives.
In an email to the ITV controller of drama, Laura Mackie, leaked to Broadcast magazine, Mr Shaps said he planned to drop Bad Girls at the end of its current, eighth series.
The show has been a big hit over the years for ITV.
Five years ago, Bad Girls pulled in audiences of more than 8 million, but it has been ailing recently in its 9pm Thursday slot with ratings hovering around 4 million.
"It was helpful to prepare the ground with Shed when we axed Footballers' Wives," Mr Shaps said.
It has also emerged that Shed is developing a script for ITV for a new series, Rock Rivals, about warring record producers.
"I'm sure [Shed is] not seeing this as a replacement for Bad Girls though, so agree we need to take a view on how to manage their expectations," Ms Mackie wrote in an email reply to Mr Shaps.
However, ITV said no decision on Bad Girls would be made before the end of the current series next month.
ITV is set to axe prison drama Bad Girls following a slump in the show's television ratings.
Simon Shaps, the ITV director of television, is weighing up the future of the programme, which is made by Shed Productions, the company behind Footballers' Wives.
In an email to the ITV controller of drama, Laura Mackie, leaked to Broadcast magazine, Mr Shaps said he planned to drop Bad Girls at the end of its current, eighth series.
The show has been a big hit over the years for ITV.
Five years ago, Bad Girls pulled in audiences of more than 8 million, but it has been ailing recently in its 9pm Thursday slot with ratings hovering around 4 million.
"It was helpful to prepare the ground with Shed when we axed Footballers' Wives," Mr Shaps said.
It has also emerged that Shed is developing a script for ITV for a new series, Rock Rivals, about warring record producers.
"I'm sure [Shed is] not seeing this as a replacement for Bad Girls though, so agree we need to take a view on how to manage their expectations," Ms Mackie wrote in an email reply to Mr Shaps.
However, ITV said no decision on Bad Girls would be made before the end of the current series next month.