Well I knew subconsciously that this ad was being shown a lot but I didn't realise quite how often until I looked at DigitalSpy.
It's now 11:45pm and the damn thing has been on Westcountry again! Are things any different for non-ITV plc regions?
I believe ITV Sales handle advertising for all the ITV Network, so I expect it is on those regions as well. And even if they didn't they do have mobile phones in Scotland and Northern Ireland too you know!
From the ASA Advertising Complaints Bulletin, 02 Feb 2005:
ADVERTISER: Jamba! AG t/a Jamster
AGENCY: Lorena Medianagentur GmbH
Date: 2 February 2005
Media: Television
No. of complaints: 60
COMPLAINT:
A number of Jamster commercials offered 'Crazy Frog' ringtones, screensavers, and mobile videos. Crazy Frog, an animated model, was featured in the advertisements. Viewers felt that Crazy Frog itself was inappropriate, as it appeared to have genitals. 22 of the complainants were concerned that children might see the advertising. Five parents were embarrassed by questions their children had asked. A number of the viewers also found the commercial annoying and broadcast too frequently.
ADJUDICATION: Complaints not upheld
Because the advertising contained a text number to make an order, it had automatically been given an ex-kids restriction. This means that the advertising should not be shown in or around programmes made specifically for children.
While unusual for an animated model of this type to be shown with genitalia, no sexual or inappropriate references were made about its anatomy. Although some adults found the animated frog offensive, there were no reports of children being concerned by the advertisement. We considered that an ex-kids restriction, although applied for another reason, was suitable for this advertising. The complaints were not upheld.
We appreciate that the frequent broadcast of the same, or similar, commercials can be annoying to some viewers. However, it is for the advertiser and broadcaster to decide how often a particular advertisement is shown. In the circumstances, we do not believe there are grounds to take any further action. Complaints not upheld.
Well I knew subconsciously that this ad was being shown a lot but I didn't realise quite how often until I looked at DigitalSpy.
It's now 11:45pm and the damn thing has been on Westcountry again! Are things any different for non-ITV plc regions?
I believe ITV Sales handle advertising for all the ITV Network, so I expect it is on those regions as well. And even if they didn't they do have mobile phones in Scotland and Northern Ireland too you know!
Yes they are being broadcast in Scotland.They could not have chosen a worse voiceover woman, she is really doing my head in - big time. Today, they dropped the Frog some of the time, and replaced it with Nessie. Obviously trying to cash in on the Loch Ness Monster.
From the ASA Advertising Complaints Bulletin, 02 Feb 2005:
ADVERTISER: Jamba! AG t/a Jamster
AGENCY: Lorena Medianagentur GmbH
Date: 2 February 2005
Media: Television
No. of complaints: 60
COMPLAINT:
A number of Jamster commercials offered 'Crazy Frog' ringtones, screensavers, and mobile videos. Crazy Frog, an animated model, was featured in the advertisements. Viewers felt that Crazy Frog itself was inappropriate, as it appeared to have genitals. 22 of the complainants were concerned that children might see the advertising. Five parents were embarrassed by questions their children had asked. A number of the viewers also found the commercial annoying and broadcast too frequently.
ADJUDICATION: Complaints not upheld
Because the advertising contained a text number to make an order, it had automatically been given an ex-kids restriction. This means that the advertising should not be shown in or around programmes made specifically for children.
While unusual for an animated model of this type to be shown with genitalia, no sexual or inappropriate references were made about its anatomy. Although some adults found the animated frog offensive, there were no reports of children being concerned by the advertisement. We considered that an ex-kids restriction, although applied for another reason, was suitable for this advertising. The complaints were not upheld.
We appreciate that the frequent broadcast of the same, or similar, commercials can be annoying to some viewers. However, it is for the advertiser and broadcaster to decide how often a particular advertisement is shown. In the circumstances, we do not believe there are grounds to take any further action. Complaints not upheld.
Bangs head on table while typing this
IF *thud* I *thud* HAVE* thud* TO* thud* HEAR *thud* THAT *thud* F***ING *thud* CRAZY *thud* FROG* thud* AGAIN* thud* I *thud* WILL *thud* PERSONALLY *thud* SMASH *thud* MY *thud* TV *thud*
Head severaly bruised!
All weekend that I have managed to put the TV on it's the same ad
Shame he doesn't die at the end of the third part of the ads!
