BR
Makes much more sense - C4 do something similar when promoting FilmFour, but can keep the actual film credits on screen without shrinking them as they just scroll past.
C4 introduced a standardised ECP with all credits reformated in 1998 for it's youth strand T4, to allow for in-vision continuity on the left. This looked quite good, but wasn't adopted by the main network. ITV introduced their own standardised credits around 2000, with credits over a hearts animation on the right, and a promo playing in the left two-thirds. As ECPs go, this works quite well.
All other ECPs have been generated live though. In 1999 C4 introduced a sidebar for promotions (text only, no picture) using the right third of the screen, squeezing credits into the left two-thirds (rather than reducing them to 1/2 the screen size).
By 2000 credits on C4 all ran in the left two-thirds, with the side bar ECP placed over the right hand side. This meant all programmes had their own credits, but the ECP could easily be generated. In the last month this has changed so the ECP fills the right half.
ITV's ECP introduced in 2002 is easily the best though. Credits run in the centre, with the ECP moving them to the left to allow for promos on the right. This allows credits to run on their own programme background (although many use a generic background!) and they look good and are readable whether an ECP is used or not.
I guess a key reason standardised ECPs haven't taken off here is due to the change to widescreen TV. 16:9 programmes generally have to be 4:3 safe - so broadcasters can't use the sides of the screen for anything important with the credits.
routemarker posted:
http://img69.exs.cx/img69/2121/abcecp1tm.jpg
much better method IMO. Eyes have a wide field of vision so the credits, to most viewers, would not exist.
much better method IMO. Eyes have a wide field of vision so the credits, to most viewers, would not exist.
Makes much more sense - C4 do something similar when promoting FilmFour, but can keep the actual film credits on screen without shrinking them as they just scroll past.
C4 introduced a standardised ECP with all credits reformated in 1998 for it's youth strand T4, to allow for in-vision continuity on the left. This looked quite good, but wasn't adopted by the main network. ITV introduced their own standardised credits around 2000, with credits over a hearts animation on the right, and a promo playing in the left two-thirds. As ECPs go, this works quite well.
All other ECPs have been generated live though. In 1999 C4 introduced a sidebar for promotions (text only, no picture) using the right third of the screen, squeezing credits into the left two-thirds (rather than reducing them to 1/2 the screen size).
By 2000 credits on C4 all ran in the left two-thirds, with the side bar ECP placed over the right hand side. This meant all programmes had their own credits, but the ECP could easily be generated. In the last month this has changed so the ECP fills the right half.
ITV's ECP introduced in 2002 is easily the best though. Credits run in the centre, with the ECP moving them to the left to allow for promos on the right. This allows credits to run on their own programme background (although many use a generic background!) and they look good and are readable whether an ECP is used or not.
I guess a key reason standardised ECPs haven't taken off here is due to the change to widescreen TV. 16:9 programmes generally have to be 4:3 safe - so broadcasters can't use the sides of the screen for anything important with the credits.