CJ
From GWN
http://www.backtothebay.com/credits/images/opening/2004/a/04closing.jpg
This image was from the start of 2004 so things may have changed since then. It doesn't help that the quality isn't too good, but you can see that it's about the same transparancy as the 7 dog.
http://www.backtothebay.com/credits/images/opening/2004/a/04closing.jpg
This image was from the start of 2004 so things may have changed since then. It doesn't help that the quality isn't too good, but you can see that it's about the same transparancy as the 7 dog.
BR
Only just started looking through these - and only looked at Seven, but some of them are superb - especially the longer "one to watch" promos. The ones with the men coloured in the Seven colours (why five colours, not seven?) remind me alot of a similar NBC promo I've seen on the TV Ark site - are the two stations linked.
As for the DOGs, well they don't both me - took me ages to find that "7" DOG, I generally think they are least distracting in the bottom right.
Also, the 7 rebrand in 2000 shows that a famous logo can be successfully ditched if some thought is put into it's replacement.
Finally, a couple of questions. I'm guessing that Aussie TV follows a similar ad structure to the US - but when are these idents used. Is it just before programmes?
As for the DOGs, well they don't both me - took me ages to find that "7" DOG, I generally think they are least distracting in the bottom right.
Also, the 7 rebrand in 2000 shows that a famous logo can be successfully ditched if some thought is put into it's replacement.
Finally, a couple of questions. I'm guessing that Aussie TV follows a similar ad structure to the US - but when are these idents used. Is it just before programmes?
FL
Yeah - noticed this when I downloaded Home & Away Spoiler -> Noah's Death off BTTB. They are very noticeable.
Si-Co posted:
Thanks Chris. Since posting I've seen examples of later GWN watermarks - they appear in the top right hand corner and are a solid white - much more noticeable. I can't capture them myself unfortunately.
Yeah - noticed this when I downloaded Home & Away Spoiler -> Noah's Death off BTTB. They are very noticeable.
KI
Programme traliers are more upbeat in here in NZ, too. When I lived in the UK for a couple of years I was surprised by how relatively downbeat the continuity announcers and programme trailers were compared to ours.
Even programmes imported from the UK are promoted in a more upbeat way than they are in their home country.
One thing I do find aggravating here in NZ is the continuity voiceover playing over a programme's end titles and theme tune. For example you may have just watched something that really tugged on the old heart strings and beautifully matched theme music will start and them *whamo* an intrusive voiceover starts banging on about what's coming up next and/or in the near future.
Flava posted:
The new-skool 7 idents are brilliant - especially the current set. Such a vibrant attitude to programming...
Some continuity is used but again in a more upbeat way.
I downloaded an Aussie episode of Home & Away recently and it flashes up the word "NOW" - followed by the CA saying "He's keeping a BIG secret from his wife..." over shots of Kirsty and Kane from the show... "...in Home & Away" (the words "HOME AND AWAY" come up) "...on 7" (Seven Logo) - cue famous theme tune.
It's a different way of doing things but I think it's a way the UK should look at.
Some continuity is used but again in a more upbeat way.
I downloaded an Aussie episode of Home & Away recently and it flashes up the word "NOW" - followed by the CA saying "He's keeping a BIG secret from his wife..." over shots of Kirsty and Kane from the show... "...in Home & Away" (the words "HOME AND AWAY" come up) "...on 7" (Seven Logo) - cue famous theme tune.
It's a different way of doing things but I think it's a way the UK should look at.
Programme traliers are more upbeat in here in NZ, too. When I lived in the UK for a couple of years I was surprised by how relatively downbeat the continuity announcers and programme trailers were compared to ours.
Even programmes imported from the UK are promoted in a more upbeat way than they are in their home country.
One thing I do find aggravating here in NZ is the continuity voiceover playing over a programme's end titles and theme tune. For example you may have just watched something that really tugged on the old heart strings and beautifully matched theme music will start and them *whamo* an intrusive voiceover starts banging on about what's coming up next and/or in the near future.
SC
From what I've seen of the commercial Aussie networks (7,9,10 and affiliates/regionals) a 30 minute show has three breaks within it and a 60 minute show has six breaks. There are no ad-breaks BETWEEN shows, sometimes a trailer or 'line-up' promo but often just a brief ident or link. It used to be quite common for an ad-break after the last part of the action, then a 'next-time' preview and closing credits after the ads. Nowadays this practice is less common (only Ten retains it AFAIK), though the last part of the show may only be one short scene then the preview and credits.
A thirty minute show used to be quite evenly split by ad-breaks (four parts of about six minutes each, and three two-minute breaks equaling six minutes; or three parts of about seven or eight minutes each and a fourth 'part', ie. the closing credits). These days (as James says above), often the first part is 8-10 minutes long, then three shorter parts.
As for presentation, the shows sometimes have 'hard-copied' captions at the end of each part (like in the UK), if not some of the networks superimpose a caption live (rarely anything other than a 'strip' showing the programme title and the relevant station ID), sometimes known as a 'super', or just leave a fade-to-black with no caption. There are rarely any 'beginning of part' captions on locally-made dramas (though occasionally there are on game shows and other entertainment/factual shows) - the norm is just a fade straight back into the action of the show or to the presenter/newsreader. A few seconds back into the show the network adds a caption 'live' at the bottom of the screen (known as Programme Return Graphics or PRGs) showing the title of the show, the 'guidance rating' (G, PG, M etc), and again the station ID. Seven also tend to promote another show at this point, by flashing up 'Next: (programme title)' or '(programme title) 7.30 Tomorrow'.
My pet hate of the Aussie networks is their tendancy nowadays to use 'banner ads' during shows, that is, flash up a large caption (sometimes about a third the size of the screen) promoting another show. This happens right in the middle of a part, not at a break-point, and they show little consideration for the action in the show itself -sometimes flashing these banners up at either highly dramatic or very poignant points!
Brekkie Boy posted:
Finally, a couple of questions. I'm guessing that Aussie TV follows a similar ad structure to the US - but when are these idents used. Is it just before programmes?
From what I've seen of the commercial Aussie networks (7,9,10 and affiliates/regionals) a 30 minute show has three breaks within it and a 60 minute show has six breaks. There are no ad-breaks BETWEEN shows, sometimes a trailer or 'line-up' promo but often just a brief ident or link. It used to be quite common for an ad-break after the last part of the action, then a 'next-time' preview and closing credits after the ads. Nowadays this practice is less common (only Ten retains it AFAIK), though the last part of the show may only be one short scene then the preview and credits.
A thirty minute show used to be quite evenly split by ad-breaks (four parts of about six minutes each, and three two-minute breaks equaling six minutes; or three parts of about seven or eight minutes each and a fourth 'part', ie. the closing credits). These days (as James says above), often the first part is 8-10 minutes long, then three shorter parts.
As for presentation, the shows sometimes have 'hard-copied' captions at the end of each part (like in the UK), if not some of the networks superimpose a caption live (rarely anything other than a 'strip' showing the programme title and the relevant station ID), sometimes known as a 'super', or just leave a fade-to-black with no caption. There are rarely any 'beginning of part' captions on locally-made dramas (though occasionally there are on game shows and other entertainment/factual shows) - the norm is just a fade straight back into the action of the show or to the presenter/newsreader. A few seconds back into the show the network adds a caption 'live' at the bottom of the screen (known as Programme Return Graphics or PRGs) showing the title of the show, the 'guidance rating' (G, PG, M etc), and again the station ID. Seven also tend to promote another show at this point, by flashing up 'Next: (programme title)' or '(programme title) 7.30 Tomorrow'.
My pet hate of the Aussie networks is their tendancy nowadays to use 'banner ads' during shows, that is, flash up a large caption (sometimes about a third the size of the screen) promoting another show. This happens right in the middle of a part, not at a break-point, and they show little consideration for the action in the show itself -sometimes flashing these banners up at either highly dramatic or very poignant points!
9Q
The networks here all have different affiliations with different US networks for News, and studios for overseas programmes.
Seven is affiliated with NBC, ie. not an affiliate of NBC. Seven News uses the resources of NBC News, and also shows NBC Studio productions. Seven also uses the resources of Sky News UK.
Nine is affiliated with ABC and CBS News, as well as ITN. While Ten is affiliated with CNN and BBC. ABC has access to BBC, CBS and ABC.
As for Idents... they're used before a program starts, although Seven has been showing short ID's in the middle of ad breaks during prme time, and SBS shows their idents at the end of a program.
Brekkie Boy posted:
Only just started looking through these - and only looked at Seven, but some of them are superb - especially the longer "one to watch" promos. The ones with the men coloured in the Seven colours (why five colours, not seven?) remind me alot of a similar NBC promo I've seen on the TV Ark site - are the two stations linked.
As for the DOGs, well they don't both me - took me ages to find that "7" DOG, I generally think they are least distracting in the bottom right.
Also, the 7 rebrand in 2000 shows that a famous logo can be successfully ditched if some thought is put into it's replacement.
Finally, a couple of questions. I'm guessing that Aussie TV follows a similar ad structure to the US - but when are these idents used. Is it just before programmes?
As for the DOGs, well they don't both me - took me ages to find that "7" DOG, I generally think they are least distracting in the bottom right.
Also, the 7 rebrand in 2000 shows that a famous logo can be successfully ditched if some thought is put into it's replacement.
Finally, a couple of questions. I'm guessing that Aussie TV follows a similar ad structure to the US - but when are these idents used. Is it just before programmes?
The networks here all have different affiliations with different US networks for News, and studios for overseas programmes.
Seven is affiliated with NBC, ie. not an affiliate of NBC. Seven News uses the resources of NBC News, and also shows NBC Studio productions. Seven also uses the resources of Sky News UK.
Nine is affiliated with ABC and CBS News, as well as ITN. While Ten is affiliated with CNN and BBC. ABC has access to BBC, CBS and ABC.
As for Idents... they're used before a program starts, although Seven has been showing short ID's in the middle of ad breaks during prme time, and SBS shows their idents at the end of a program.
KI
[quote="Brekkie Boy"]Only just started looking through these - and only looked at Seven, but some of them are superb]
The use of hand signals by people and in animation (shown in the latest- 2003- Seven ident on the austv history website) to gesture 'two' and 'five' (='seven') and the image of the guy and girl walking away is almost exactly like a TV2 ident c1997-1998 in New Zealand, which featured a cartoon hand doing the peace symbol (two fingers) and a guy and a girl walking away with that symbol sewn in to the back pockets on their jeans.
That website says Seven had used the hand signals 'in the mid 90s' but it would be interesting to know if TV2 in NZ had it first or not.
But regardless of that it was a big surprise for me to see the obvious influence. Kiwis and Aussies cannot recieve each other's TV- even on satellite (except for Sky News Australia and some horse races on Sky in NZ) so I've never seen the current Aussie idents- I love Seven and Ten's, not so keen on Nine's.
Both Aussie and NZ idents reflect the upbeat, playful, go-gettem New World nature of our countries.
The use of hand signals by people and in animation (shown in the latest- 2003- Seven ident on the austv history website) to gesture 'two' and 'five' (='seven') and the image of the guy and girl walking away is almost exactly like a TV2 ident c1997-1998 in New Zealand, which featured a cartoon hand doing the peace symbol (two fingers) and a guy and a girl walking away with that symbol sewn in to the back pockets on their jeans.
That website says Seven had used the hand signals 'in the mid 90s' but it would be interesting to know if TV2 in NZ had it first or not.
But regardless of that it was a big surprise for me to see the obvious influence. Kiwis and Aussies cannot recieve each other's TV- even on satellite (except for Sky News Australia and some horse races on Sky in NZ) so I've never seen the current Aussie idents- I love Seven and Ten's, not so keen on Nine's.
Both Aussie and NZ idents reflect the upbeat, playful, go-gettem New World nature of our countries.
DA
Seems at times a bit too unnoticeable...
Yes, that is one bone I have to pick with !!!WIN about that... perhaps !!!WIN thinks its viewers won't know the difference.
9Qld posted:
Ok the best and worst watermarks on Australian television.
7's watermark (the olympic version from earlier this year) which, along with !!!9's, is the best. Very faint and not very noticeable.
http://www.rp-networkservices.com/tvforum/uploads/7water1.jpg
7's watermark (the olympic version from earlier this year) which, along with !!!9's, is the best. Very faint and not very noticeable.
http://www.rp-networkservices.com/tvforum/uploads/7water1.jpg
Seems at times a bit too unnoticeable...
9Qld posted:
The worst watermarks are !!!WIN's. These would be classed at dogs, as there's nothing faint and transparent about them.
The !!!WIN watermark, which usually sits in the bottom right corner, but does move around depending on the program:
http://www.rp-networkservices.com/tvforum/uploads/winmainland_watermark.jpg
And !!!WIN's smaller sport DOG which they started using this week. It was previously twice the soze, to make sure !!!9's watermark was well and truly covered:
http://www.rp-networkservices.com/tvforum/uploads/winsport.jpg
The !!!WIN watermark, which usually sits in the bottom right corner, but does move around depending on the program:
http://www.rp-networkservices.com/tvforum/uploads/winmainland_watermark.jpg
And !!!WIN's smaller sport DOG which they started using this week. It was previously twice the soze, to make sure !!!9's watermark was well and truly covered:
http://www.rp-networkservices.com/tvforum/uploads/winsport.jpg
Yes, that is one bone I have to pick with !!!WIN about that... perhaps !!!WIN thinks its viewers won't know the difference.