BR
Re: Lost - C4 do have the rights - and the plan is for it to screen on E4 first, possibly from April when Point Pleasant finishes.
I haven't understood yet as to why ITV haven't looked into getting rid of advertisements during the programmes, couldn't they just take the 3 minute block between each programme and add a minute onto each break within the hour, surely more viewers would stick around if the programmes followed on from one another.
I'm sure that they used this once, and I'm sure it was on a Saturday night, don't ask me when though.
We have discussed this in more detail: Structure of ad breaks Basically OFCOM (and even EU IIRC) rules prevent more adverts within programmes than there is currently (i.e. 1 break in 30 mins, 3 in 60 mins) - with OFCOM only allowing internal breaks of 3.5 mins, with a maximum of 12 minutes per hour (average 7, 8 in primetime).
So the max no. of ads would be cut to 10.5 minutes an hour - however, it could be done - and keep an eye on ABC1 as when they introduce ads at Easter they will not run them in between two programmes.
Another question - why does Aussie TV work around the half-hour - most progs begin on the half hour while here and in the US it's on the hour
fanoftv posted:
I haven't understood yet as to why ITV haven't looked into getting rid of advertisements during the programmes, couldn't they just take the 3 minute block between each programme and add a minute onto each break within the hour, surely more viewers would stick around if the programmes followed on from one another.
I'm sure that they used this once, and I'm sure it was on a Saturday night, don't ask me when though.
We have discussed this in more detail: Structure of ad breaks Basically OFCOM (and even EU IIRC) rules prevent more adverts within programmes than there is currently (i.e. 1 break in 30 mins, 3 in 60 mins) - with OFCOM only allowing internal breaks of 3.5 mins, with a maximum of 12 minutes per hour (average 7, 8 in primetime).
So the max no. of ads would be cut to 10.5 minutes an hour - however, it could be done - and keep an eye on ABC1 as when they introduce ads at Easter they will not run them in between two programmes.
Another question - why does Aussie TV work around the half-hour - most progs begin on the half hour while here and in the US it's on the hour