I went to Australia a few years ago and the tv over there is VERY poor. Their idents are awful - our idents in the UK are far better. The quality of programming is bad as well. All the channels have a sleezy feel about them. TV is watched far less in Australia than in the UK. Also, the analogue channels have no organisation to them - which confuses many australians - my relatives included! Eg, why ABC, 7, 9, 10, and SBS??? Advert breaks are far more frequent over there as well. For example, neighbours finishes, then theres adverts, then the titles go up the screen for neighbours and then theres adverts again before the next programme!! Neighbours is probably the best progamme to come out of Australia - i think that says it all !!!!! Australian TV generally consists of just American import programming.
I do like many things done on Australian TV.
Just look at the '7' network. You wouldn't think that the same people take care of their design, as do ITV!
How come our Celebrity idents didn't end up like theirs?
Why don't they use the squares like they use the 7, and more recently the graffiti tag to form the 7?
I went to Australia a few years ago and the tv over there is VERY poor. Their idents are awful - our idents in the UK are far better. The quality of programming is bad as well. All the channels have a sleezy feel about them. TV is watched far less in Australia than in the UK. Also, the analogue channels have no organisation to them - which confuses many australians - my relatives included! Eg, why ABC, 7, 9, 10, and SBS??? Advert breaks are far more frequent over there as well. For example, neighbours finishes, then theres adverts, then the titles go up the screen for neighbours and then theres adverts again before the next programme!! Neighbours is probably the best progamme to come out of Australia - i think that says it all !!!!! Australian TV generally consists of just American import programming.
In the capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide), Seven/Nine/Ten all sit on channels 7, 9, and 10 respectively. ABC is the public broadcaster and SBS is the government run terrestrial specialty channel.
HDTV is common now in Australia - especially in the capital cities. Most - if not all - of the national networks are broadcasting some form of HD - even local news.
And their ID's... well they truly beat the pants off any broadcaster's ID's. Seven, Nine, and Ten's ID's are very creative and really reflect the network's attitude for the viewers.
Listen to ED lol. Australian television has moved on a lot from those Idents. The Summer packages will be rolled out the week after next with the 2005 looks in February. I really like the British Idents with the continuity announcers and everything, but honestly from what I've seen in the last couple of years with the BBC Dancers, and the ITV1 celebrities, I think Nine and Seven here, have a much better set of Id's.
This year our Networks have cut back on ads between programs now, so everything flows on. Next year to try and get a better audience for premiere movies on Sunday Night, Seven is supposedly having fewer ad breaks with no more than 2 ads in a row.
As for programming quality, it's personal opinion really. You also have to take into account that Australia has a much smaller population and we're more spread out, meaning higher costs because of buying and maintaining so much extra equipment. For example the regional Queensland market which probably has just over 1million people, is as big a broadcast area as the UK. Smaller population and extra costs means the Networks here wouldn't be making as much money, which therefore means they have less to spend on quality programs. Personally I think some of our stuff is really budget, but our drama is generally very good.
The new-skool 7 idents are brilliant - especially the current set. Such a vibrant attitude to programming...
Some continuity is used but again in a more upbeat way.
I downloaded an Aussie episode of Home & Away recently and it flashes up the word "NOW" - followed by the CA saying "He's keeping a BIG secret from his wife..." over shots of Kirsty and Kane from the show... "...in Home & Away" (the words "HOME AND AWAY" come up) "...on 7" (Seven Logo) - cue famous theme tune.
It's a different way of doing things but I think it's a way the UK should look at.
The new-skool 7 idents are brilliant - especially the current set. Such a vibrant attitude to programming...
Some continuity is used but again in a more upbeat way.
I downloaded an Aussie episode of Home & Away recently and it flashes up the word "NOW" - followed by the CA saying "He's keeping a BIG secret from his wife..." over shots of Kirsty and Kane from the show... "...in Home & Away" (the words "HOME AND AWAY" come up) "...on 7" (Seven Logo) - cue famous theme tune.
It's a different way of doing things but I think it's a way the UK should look at.
The post-olympics re-fresh, kept the same style idents, but now, after u'd have that H&A bit, 'THEN' flashes up on the screen and you get a quick snippet of the program following. The darker grungier red paint swooshes and stuff have been dumped too, and instead everything is just a fairly simple red and white colour scheme.
I guess you could say that Seven has started using continuity announcers on their idents, but they're only used on idents between 7pm and 10.30 each night, which is only 4 or 5 idents usually, unlike over there in the UK where most of ur idents all have continuity announcers. Nine started doing the same thing with their re-fresh at the start of September too, using 'Now' and 'Next' idents in primetime programming.
Are we the only country that uses continuity announcers then?
Not at all, but we're probably the only English-speaking country which uses them to the same extend.
Some channels in other countries continue to use continuity styles even more traditional than ours. A case in point is TV4 in Sweden, which still has a long extended startup, a closedown with the Swedish national anthem, an ident with announcement into every programme, occasional IVC, no voice overs over end credits, and a test card (a real test card that is, not a closedown screen) during down time.
And until 2002, there were no internal breaks during programmes, just breaks between them, and they didn't get going until lunchtime.