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ASA ban "Jab&Go" Ryanair ads

"Misleading and irresponsible" (February 2021)

This site closed in March 2021 and is now a read-only archive
:-(
A former member
It’s nothing to do with publicity and everything to do with bringing in some cash to stop them going under.
SP
Spencer
A former member posted:
It’s nothing to do with publicity and everything to do with bringing in some cash to stop them going under.


It's to do with both – the former helping with the latter.
AndrewPSSP, whoiam989 and Jamesypoo gave kudos
GO
gottago
A former member posted:
It’s nothing to do with publicity and everything to do with bringing in some cash to stop them going under.

It's absolutely everything to do with publicity. It's a textbook Ryanair campaign. They've run a number of ads they've known would be banned and the endless free publicity they get when it is. It's 20 years since the infamous Mannekin Pis campaign in Belgium for example: https://marketinglaw.osborneclarke.com/marketing-techniques/ryanair-continues-rich-belgian-urinal-ad-tradition/
BR
Brekkie
whoiam989 posted:
By the way, is there any serious effort from British politicians to give ASA more power and authority?

Considering their latest rumoured appointee to head up OFCOM I doubt it very much.

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