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ASA ban "Jab&Go" Ryanair ads

"Misleading and irresponsible"

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MA
Markymark
This is what Ryanair does. It puts out outrageous ads and statements as publicity stunts. It's clearly part of their marketing strategy. And getting the ad banned plays into this. I don't know why anyone's surprised.

The company doesn't care what people think of them, as long as people know they can get cheap flights to where they want to go.

I had a horrible experience once on a Ryanair flight, sat in front of a bunch of drunk, abusive yobs who continued to be served alcohol for four hours. I vowed I'd never use them again... but I have done.


We booked them for a weekend break in Edinburgh, due to fly up at 8am Friday, 10 days before the flight, it was changed to 10:30pm Friday, effectively reducing the three days to two ! Fortunately managed to rebook with Flybe on their 9am flight, but what a struggle getting a refund from RyanAir, which at the time (2008) required sending a fax to a number in Dublin. Only got paid after I instigated a Section 75 order on them via my Credit Card company.


Tbf, schedule changes do happen for a number of different reasons but it’s generally quite rare so late on. That’s because being within 14 days, such a change would have made you eligible for EU261 in addition to your refund.


Yes, I've had schedule changes quite often, but normally an hour or two, so no big deal. To shift a flight from first thing in the morning to last thing at night, is quite something!
BH
BillyH Founding member
They’ve improved a hell of a lot in the last decade, infamously they used to have fares advertised as low as 1p but with a ton of extra taxes and fees that would appear during the booking process and significantly increase the price. Then you’d get all the tabloid stories of a family of four show up who hadn’t checked in online with about six unchecked bags who hadn’t realised that it’s not BA and they’d have to pay significantly extra for the lot.

Criticising Ryanair very much feels like it belongs in the 2000s when people weren’t used to low-cost travel, I’ve flown with them dozens of times over the last eight years and had no delays or problems at all. Sometimes I’ve ended up with free food as it’s the last flight of the day and they need to get rid of it, other times I’ve found myself in Row 1 for free as that by luck was the random seat it allocated me. In 2016 they did a one-day special offer where every flight was £2 (and it really was £2, no extra fees anymore) so I popped over to Bremen and back for £4 return which made it cheaper to fly to Germany than to go from one side of London to the other.

Back in 2013 you’d get the occasional surly crew member who’d basically play up to the airline’s negative reputation and go round making sarcastic comments to everyone (this happened when boarding a flight to Ireland) but that’s long gone now and when I last flew with them as recently as October last year they were excellent all round. And, no, you don’t and never have had to pay to use the toilet.
TV
iloveTV1
It was such a weird advert, especially as Matt Hancock had said to prepare for ‘a great British summer’ a week or two after the advert started playing.
JO
Johnr
It was just a cheap marketing stunt to get people talking about Ryanair in my opinion...they knew exactly what they were doing
WH
what
Johnr posted:
It was just a cheap marketing stunt to get people talking about Ryanair in my opinion...they knew exactly what they were doing

They bought spots nationally on ITV primetime...not exactly cheap.
SP
Spencer
what posted:
Johnr posted:
It was just a cheap marketing stunt to get people talking about Ryanair in my opinion...they knew exactly what they were doing

They bought spots nationally on ITV primetime...not exactly cheap.


But they're now getting a shed load of free coverage in the media on top of that now. And all the news articles and reports I've seen today explain exactly what the advert was trying to promote. So essentially the message of the ad is still going out, but this time it's on the BBC News at One.
GO
gottago
what posted:
Johnr posted:
It was just a cheap marketing stunt to get people talking about Ryanair in my opinion...they knew exactly what they were doing

They bought spots nationally on ITV primetime...not exactly cheap.


But they're now getting a shed load of free coverage in the media on top of that now. And all the news articles and reports I've seen today explain exactly what the advert was trying to promote. So essentially the message of the ad is still going out, but this time it's on the BBC News at One.

Exactly. Much like when those stories went out about passengers having to pay for toilets or replacing seats with stand up - er - seats. They had no intention of implementing either but boy did it get them a lot of free publicity.

Add me to the list of people who has flown with them many, many times and only ever had excellent experiences with them.
SP
Spencer
what posted:
They bought spots nationally on ITV primetime...not exactly cheap.


But they're now getting a shed load of free coverage in the media on top of that now. And all the news articles and reports I've seen today explain exactly what the advert was trying to promote. So essentially the message of the ad is still going out, but this time it's on the BBC News at One.

Exactly. Much like when those stories went out about passengers having to pay for toilets or replacing seats with stand up - er - seats. They had no intention of implementing either but boy did it get them a lot of free publicity.

Add me to the list of people who has flown with them many, many times and only ever had excellent experiences with them.


I think for most, ‘excellent’ is probably pushing it. I think ‘perfectly adequate’ probably sums them up better, but that’s good enough for people to keep using them, providing they get safely flown to their destination and back.
PA
Parker
When I read the thread title I thought Asa had banned Jab& Go Shocked
RD
rdobbie
O'Leary has been playing this game relentlessly with the ASA for nearly 20 years. He's mocking the ASA's lack of legal power.

The ASA is a toothless tiger – it can only retrospectively "tell" a company not to repeat a particular advert "in its current form", which is no problem to Ryanair as they only book very short media runs on their deliberately cheeky/controversial ads.

The ASA's slap on the wrist is thus meaningless in practical and legal terms, and probably regarded as free publicity by O'Leary.
SP
Steve in Pudsey
Advertising isn't the only area that Ryanair benefits from weak regulation - as anybody who had flights booked which still operated in spite of FCO advice not to travel to certain destinations will agree.

It does seem in broadcasting and beyond that regulations are written with a general expectation of good faith and not taking the Mickey goes without saying, but certain companies do seem to look for the loopholes.

I know Mr O'Leary seems to view all publicity as good publicity but I'm not sure if his views on this are recorded

WH
whoiam989
Looks like media companies need to revise their editorial guidelines to prevent offending companies from gaining further free publicity.

By the way, is there any serious effort from British politicians to give ASA more power and authority?

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