ASA have acted relatively quickly for once and after over 2000 complaints banned the Ryanair "Jab & Go" ads which claimed that as "vaccines were coming" you should book a Spring or Summer flight with them.
That advert was in extremely bad taste and definitely gave the wrong message to the public.
Agreed. Ryan Air (in my experience) are a truly appalling company, they don't deserve to still be in business, ironic they still are, while thousands of other firms have folded.
First time we saw the advert, we had to rewind it back to be sure we'd actually seen what we thought we saw, it was so unbelievable! Inevitable it was going to get banned, should never have been made in the first place.
I don't think it was in poor taste at all, merely reflecting a large minority of the population who have been angling to get abroad and indeed have done so, successfully bringing the virus back with them and setting us back time and time again. For people to throw up their arms at Ryanair in disgust is a bit rich for me. No such thing as personal responsibility in this country.
I don't think it was in poor taste at all, merely reflecting a large minority of the population who have been angling to get abroad and indeed have done so, successfully bringing the virus back with them and setting us back time and time again. For people to throw up their arms at Ryanair in disgust is a bit rich for me. No such thing as personal responsibility in this country.
Sure, there's personal responsibility. There's also corporate responsibility too though - and Ryanair clearly didn't show any of that with this ad campaign.
Is there no pre-brodcast authorisation process anymore? It surely would have failed such a standards control system if it was in place.
Exactly - you'd think there would at least be a system in place for broadcasters to flag it to the ASA prior to broadcast. This was clearly very wrong from the beginning.
I'd say for RyanAir the job is done anyway - even though ASA acted quickly by their standards by banning it a month later rather than months later as often happens I wouldn't be surprised if the campaign had run it's course anyway - and other than the ad being banned not really sure what consequences there are to RyanAir.
This is what Ryanair does. It puts out outrageous ads and statements as publicity stunts. It's clearly part of their marketing strategy. And getting the ad banned plays into this. I don't know why anyone's surprised.
The company doesn't care what people think of them, as long as people know they can get cheap flights to where they want to go.
I had a horrible experience once on a Ryanair flight, sat in front of a bunch of drunk, abusive yobs who continued to be served alcohol for four hours. I vowed I'd never use them again... but I have done.
I dislike Ryanair as an airline, not because they are 'low cost' but because of how they have acted in the past, though their approach has improved slightly in recent years.
That said, I didn't find the 'jab' ad's particularly outrageous. Given how acutely the airline industry has suffered in the last year, I don't think you can hardly blame them for trying to use the prospect of vaccinations in drumming up business for the coming summer. Whilst there is, on the surface of it, strong public opinion on border closures etc, there is enormous pent up demand for leisure travel. Case in point, the evening the Canaries were put back on the corridor list, one airline saw 500% increase in searches for flights to those destinations.
Remember that Ryanair ads have traditionally been very topical and often sailed close to the wind, far greater so than the ads in question. Either way, their objective has been achieved and arguably, the ads referral will have been a bonus.
This is what Ryanair does. It puts out outrageous ads and statements as publicity stunts. It's clearly part of their marketing strategy. And getting the ad banned plays into this. I don't know why anyone's surprised.
The company doesn't care what people think of them, as long as people know they can get cheap flights to where they want to go.
I had a horrible experience once on a Ryanair flight, sat in front of a bunch of drunk, abusive yobs who continued to be served alcohol for four hours. I vowed I'd never use them again... but I have done.
We booked them for a weekend break in Edinburgh, due to fly up at 8am Friday, 10 days before the flight, it was changed to 10:30pm Friday, effectively reducing the three days to two ! Fortunately managed to rebook with Flybe on their 9am flight, but what a struggle getting a refund from RyanAir, which at the time (2008) required sending a fax to a number in Dublin. Only got paid after I instigated a Section 75 order on them via my Credit Card company.
This is what Ryanair does. It puts out outrageous ads and statements as publicity stunts. It's clearly part of their marketing strategy. And getting the ad banned plays into this. I don't know why anyone's surprised.
The company doesn't care what people think of them, as long as people know they can get cheap flights to where they want to go.
I had a horrible experience once on a Ryanair flight, sat in front of a bunch of drunk, abusive yobs who continued to be served alcohol for four hours. I vowed I'd never use them again... but I have done.
We booked them for a weekend break in Edinburgh, due to fly up at 8am Friday, 10 days before the flight, it was changed to 10:30pm Friday, effectively reducing the three days to two ! Fortunately managed to rebook with Flybe on their 9am flight, but what a struggle getting a refund from RyanAir, which at the time (2008) required sending a fax to a number in Dublin. Only got paid after I instigated a Section 75 order on them via my Credit Card company.
Tbf, schedule changes do happen for a number of different reasons but it’s generally quite rare so late on. That’s because being within 14 days, such a change would have made you eligible for EU261 in addition to your refund.