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Animated endcaps from 1989 ITV rebrand

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JB
JexedBack
james-2001 posted:
Si-Co posted:
I’m slightly confused as to what you mean by the “jingle” on the endcap - I had thought STV’s endcaps were always “still and silent”, like those of most of the ITV companies.


STV had an animated endcap with a jingle for the first few months of 1989. You could see it when Challenge repeated the first series of Fun House a few years back (and it was on the Feb-August 1989 High Road editions when they were on YouTube).

https://www.youtube.com/watch?v=a2dWHRYJFGE

Clearly this endcap was on some of the September 1989 episodes of Take The High Road, but they edited the ITV Generic style endcap over it at the last minute (but left the jingle there).


Probably a thread in its own right, but anymore examples of animated endcaps from 1989?
TT
ttt
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Last edited by ttt on 6 July 2018 7:52pm
KE
kernow
As far as animated endcaps go, I don't think anything can ever top this:

SP
Spencer
kernow posted:
As far as animated endcaps go, I don't think anything can ever top this:

https://www.youtube.com/watch?v=fOxu3ZRlBwc


That was the first regular use of the Central cake on the network IIRC. I remember the first time I saw it – we were visiting my grandma in Middlesbrough. I was quite excited to see it away from home for the first time, it having been used for several years beforehand for regional continuity only.
NJ
Neil Jones Founding member
Beautiful. Central really went to town on that and the rest of its cake package, it really doesn't look like something made in 1988, it still looks gorgeous today.
Stuart, ToasterMan and DE88 gave kudos
JA
james-2001
Central were confusing with their branding in the 80s, I think the cake first started to appear regionally around 1985, but the old logo still appeared on frontcaps until they were abolished at the end of 1987, and on the endcap until they introduced the animated cake endcap some point later in 1988.
ToasterMan and Si-Co gave kudos
WH
Whataday Founding member
My understanding is that the graphics/marketing department wanted to use it but didn't go through the arduous process of getting the board to approve it as a new identity. So they just ran with it wherever they could until it was adopted as the official logo.
DE88, ToasterMan and Spencer gave kudos
SP
Spencer
Before the cake logo, they also had another logo only used in regional presentation made up of diagonal coloured stripes...
IN
Interceptor
I'm pretty sure the cake and the thistle were the only animated endcaps.
SC
Si-Co
Would I be right in thinking that the cake was initially a 2D black and white logo, designed for corporate letterheads etc because a black and white still of the 1982 and 1983 logos appeared somewhat unsatisfactory?

That said, the examples of Central letterheads from the mid-80s that I’ve seen were coloured reproductions of the 1983 logo.
DE
denton
Interceptor posted:
I'm pretty sure the cake and the thistle were the only animated endcaps.


I first saw (watching in NI) the animated Anglia CGI flag when it was used as an endcap.
SP
Spencer
Si-Co posted:
Would I be right in thinking that the cake was initially a 2D black and white logo, designed for corporate letterheads etc because a black and white still of the 1982 and 1983 logos appeared somewhat unsatisfactory.


There was a 2D monochrome logo used in the very early days before the stripey logo. It wasn’t quite the same as the cake, using horizontal lines to create the crescent shaped shadow, with the rest solid white. It can be seen on the launch promo from about 4.40 in this video...

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