Well i think it will happen within 5 years (which the option should have stated) BUT now with Top up tv cutting in on the DTT
market - im afraid that it will put people off converting to the DTT set top box.
When the BBC launched Freeview and were selling the boxes giving free tv - with no subscirption - people took up the offer and many 100,000's if not millions of people bought a box with the knowledge that they would never have to pay a subscription. The advertising did work but now there are pay tv channels *on the freeview box* some people will now be put off from buying any firther boxes.
The BBC advertising did work very well but infact has MISLED the public.
We all know on this tv forum that the freeview brand is only the bbc and some other muxes BUT the way the bbc branded the adverts and boxes would suggest that the whole DTT box and set of channels (all muxes) were part of the Freeview package and so people were misled into buying their boxes.
I was given a full channel list of what i could recieve FREELY via my box but now some of these channels are going to make way for the PAY channels!
Therefore I have been decieved into buying my box and the channel line up that I was buying into has changed and replaced by subscription channels.
Another con job by the BBC!