TV Home Forum

Al murrays lock in (or whatever its called)

(February 2007)

This site closed in March 2021 and is now a read-only archive
AH
ahall41116
am i the only one to notice that the first 3 ad breaks contained only itv promos? whats the point of having a break if theres no ads?
:-(
A former member
if there no more space for adverts: to be broadcast:
JE
Jez Founding member
Talking of Al Murray, according to The Sun there is to be a 2nd series of his Saturday night ITV1 show.
KH
KevHal
Has to be some sort of break or it will not make up the full hour. It's how Sky can make a 10 minute programme run for 60 minutes by filling it with trailers.
BR
Brekkie
In laymens term - ad rules state that during primetime (from 6pm-11pm) ITV can screen an average of 8 minutes of ads an hour, with a maximum of 12 minutes in any hour.


Therefore, on Saturday nights it will make more (commercial) sense to pack the ads around the higher rating programmes - notably Dancing on Ice - so by the time they've reached 10pm they've used up their quota.

IIRC Al Murray airs from 10.15pm-11.15pm - so they'll probably use some of their overnight quota to make up the final ad break in the show if it airs after 11pm.
JE
Jez Founding member
Brekkie Boy posted:
In laymens term - ad rules state that during primetime (from 6pm-11pm) ITV can screen an average of 8 minutes of ads an hour, with a maximum of 12 minutes in any hour.


Therefore, on Saturday nights it will make more (commercial) sense to pack the ads around the higher rating programmes - notably Dancing on Ice - so by the time they've reached 10pm they've used up their quota.

IIRC Al Murray airs from 10.15pm-11.15pm - so they'll probably use some of their overnight quota to make up the final ad break in the show if it airs after 11pm.


And also during weekdays they very rarely show any ads between 6pm-7pm, they would show more during high rated shows like Corrie.
DA
David_02
Jez posted:
Talking of Al Murray, according to The Sun there is to be a 2nd series of his Saturday night ITV1 show.


I'm pleasantly surprised by that news as it hasn't been doing amazingly well in the ratings. But it is a good show.
PT
Put The Telly On
02cashindavid posted:
Jez posted:
Talking of Al Murray, according to The Sun there is to be a 2nd series of his Saturday night ITV1 show.


I'm pleasantly surprised by that news as it hasn't been doing amazingly well in the ratings. But it is a good show.


Probably because most people have gone down the "pub".

Celeb guests are wearing thin already, last time I saw, it was Linda Leot-ardi and that judge Len Goodman off Strictly Come Dancing.

12 days later

MH
miss hellfire
He's funny as fook! One of the best comedians on telly. One of those programmes where it's no about the guests. I just hope he doesn't sign a contract to be the landlord of the queen vic.
PC
p_c_u_k
I'm amazed. Al Murray's show on Sky One was as funny as leprosy. But the ITV show is great, anti-establishment fun. Maybe says it all about the differing production values.

Newer posts