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How Are Adverts Run?

(January 2005)

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AN
Ant
Hi there

Does anyone know how adverts are run? Like, do the stations get a VT with them on it or do they come from another source?

Help appreciated. Smile
AN
andyrew Founding member
The BACC playout of course. Doh!
RO
roo
Well, that's that one sorted then.
AN
Ant
Barney Boo posted:
Well, that's that one sorted then.

Yup Laughing . I've always wondered how it worked since I was young and kept forgetting to ask here. Rolling Eyes
SP
Steve in Pudsey
recorded off Monday's Newcomers
DB
dbl
andyrew posted:
The BACC playout of course. Doh!

BA..what...what?
Pardon my ignorance. Embarassed
IS
Inspector Sands
BACC is the Broadcast Advertisment Clearance Centre - they say what ads can and can't be broadcast (although I think they've now been replaced by the ASA) .

A few times a week the BACC organise a play-out of new adverts to TV stations. This is done from what used to be LNN, althoughthe ads themselves come from various post-production facilities - LNN just switch between them. The playouts are in the evenings

Some adverts however are sent by tape
DB
dbl
Ta for the explaination!
HA
harshy Founding member
Inspector Sands posted:
BACC is the Broadcast Advertisment Clearance Centre - they say what ads can and can't be broadcast (although I think they've now been replaced by the ASA) .

A few times a week the BACC organise a play-out of new adverts to TV stations. This is done from what used to be LNN, althoughthe ads themselves come from various post-production facilities - LNN just switch between them. The playouts are in the evenings

Some adverts however are sent by tape


There was an accidental feed of this on Sky Digital not so very long ago, showed how this was done, I missed it though, damn.
SC
Si-Co
Am I right in thinking that ads and promos used to be fed to the local stations during daytime intervals/breaks in transmission? Hence, at around 10.30 there was roughly a thirty-minute break in ITV schools broadcasts (until the early 80s) and the local stations showed a 'standby' caption and music while the feed was being used for the recording of ads?

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