TV Forum

Adverts on Channel 4

(November 2001)

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Jenny Founding member 16 November 2001 9:50am

How long have the C4 ad-breaks been all widescreen? I must have missed something...

BTW, some of those ads are quite badly cropped - Ibuleve/Otex Ear Drops, TenaLady and Stannah Stairlifts all look really badly framed, especially at the end.

Pete Davis 16 November 2001 10:36am

All ads on Channel 4 (and Channel 5 and ITV) have been in widescreen for quite a while. All ads now have to be given to TV companies in a widescreen format (most digital channels use 14:9 as they dont have widescreen).

RW 16 November 2001 11:55am

1st July 2000 was C-day - the day from which all commercials had to be delivered in widescreen.

johnny 16 November 2001 3:09pm

E4 doesn't though so the ads that are widescreen that have captions at te bottom get cut off

james2001 Founding member 16 November 2001 3:59pm

I find it laughable that before C-Day there was very few widescreen ads, then overnight (literally) all ads had to be 16:9! I have a recording from June 2000 and there are very few 16:9 ads.