JO
BBC Programmes cant be sponsored, but televised events (such as sport or the BAFTA's) on the BBC can be!
Connews posted:
Channel-flicking and I spotted the Golf today; noticing that there are small logo flashes on the Leaderboards of businesses like Unisys. Is this legal considering the BBC is intended as a state broadcaster with no advertisements?
BBC Programmes cant be sponsored, but televised events (such as sport or the BAFTA's) on the BBC can be!
DE
It's been going on for donkey's years even on the BBC. I well remember watching athletics and ski sunday and asking what "Seiko Timing" meant... And think of Wimbledon ... Rolex and (as far as I'm concerned) Robinsons Barley Water (it seems to be Coca-Cola nowadays, but I'm not taking any notice of that lot!) are so clearly associated with the event, despite it being a totally BBC event.
I think the argument is that these are ok, even on the BBC, because the company is sponsoring the event not the coverage . It's almost always the case that such events are Sport based, but even other things are becoming commercialised in the same way. The Proms in the Park events for example, have been sponsored in the past by Renault, and they've had their logo fairly prominently on the stages.
The line was crossed a few years ago however when the UK Top 40 was sponsored by someone (was it Coca-Cola or something?). Both Top of the Pops and Radio One mentioned the sponsors name. ISTR a barrage of complaint to the BBC and the sponsor credits were eventually dropped. Clearly that was perceived by the population to be a step too far. I think sport coverage complete with sponsor credits is, in the main, tollerated by the license payer.
I think the argument is that these are ok, even on the BBC, because the company is sponsoring the event not the coverage . It's almost always the case that such events are Sport based, but even other things are becoming commercialised in the same way. The Proms in the Park events for example, have been sponsored in the past by Renault, and they've had their logo fairly prominently on the stages.
The line was crossed a few years ago however when the UK Top 40 was sponsored by someone (was it Coca-Cola or something?). Both Top of the Pops and Radio One mentioned the sponsors name. ISTR a barrage of complaint to the BBC and the sponsor credits were eventually dropped. Clearly that was perceived by the population to be a step too far. I think sport coverage complete with sponsor credits is, in the main, tollerated by the license payer.
DE
The line was crossed a few years ago however when the UK Top 40 was sponsored by someone (was it Coca-Cola or something?). Both Top of the Pops and Radio One mentioned the sponsors name.
IIRC, that never got off the ground did it?
Erm... well maybe memory's playing tricks ... I was pretty sure it had got to air, but maybe you're right. There was certainly a furore about it all at the time ...
wells posted:
deejay posted:
The line was crossed a few years ago however when the UK Top 40 was sponsored by someone (was it Coca-Cola or something?). Both Top of the Pops and Radio One mentioned the sponsors name.
IIRC, that never got off the ground did it?
Erm... well maybe memory's playing tricks ... I was pretty sure it had got to air, but maybe you're right. There was certainly a furore about it all at the time ...
SP
I think the sponsorship of the Sports Personality events (both national and regional) is close to crossing the line
MI
I would imagine that the logo of unisys, computacentre and sieko are more classified as credits rather than sponsorship/branding.
Mich
Founding member
Connews posted:
Channel-flicking and I spotted the Golf today; noticing that there are small logo flashes on the Leaderboards of businesses like Unisys. Is this legal considering the BBC is intended as a state broadcaster with no advertisements?
I would imagine that the logo of unisys, computacentre and sieko are more classified as credits rather than sponsorship/branding.
NG
I would imagine that the logo of unisys, computacentre and sieko are more classified as credits rather than sponsorship/branding.
Common misconception is that these companies actually provide the timing or scoring equipment - they don't - they just pay to have their name associated with it, sponsoring the provision of the equipment. There are times when the sponsorship is provided in kind - so IBM may well supply infrastructure as well as sponsorship, as may Unisys, but you can't take this as read.
Obviously Seiko associating themselves with timing sports events makes sense - as it has a positive "Ooh they must make accurate watches if Seiko time races" link - even though the only link may be just signing a cheque...
The BBC have quite strict rules on the number of times such a sponsor logo can appear - and in some cases it doesn't remain on screen for the duration of the graphic - just for the first 5 seconds or so (and then it animates off).
noggin
Founding member
Mich posted:
Connews posted:
Channel-flicking and I spotted the Golf today; noticing that there are small logo flashes on the Leaderboards of businesses like Unisys. Is this legal considering the BBC is intended as a state broadcaster with no advertisements?
I would imagine that the logo of unisys, computacentre and sieko are more classified as credits rather than sponsorship/branding.
Common misconception is that these companies actually provide the timing or scoring equipment - they don't - they just pay to have their name associated with it, sponsoring the provision of the equipment. There are times when the sponsorship is provided in kind - so IBM may well supply infrastructure as well as sponsorship, as may Unisys, but you can't take this as read.
Obviously Seiko associating themselves with timing sports events makes sense - as it has a positive "Ooh they must make accurate watches if Seiko time races" link - even though the only link may be just signing a cheque...
The BBC have quite strict rules on the number of times such a sponsor logo can appear - and in some cases it doesn't remain on screen for the duration of the graphic - just for the first 5 seconds or so (and then it animates off).