NG
It is odd. When colour came to ITV, just about all the ads were in colour overnight (unlike the programmes), but we've had HD for over five years now, and nothing.....?
The difference between colour and black and white is very clear for anyone with a colour TV to see - and was a major "selling point" (a B&W advert would have been underwhelming if the rest were colour). Not sure the same is true of SD vs HD...
noggin
Founding member
ITV's idents seem upscaled on HD to me compared to Channel 4/Channel 5. But yeah I've always wondered why most UK adverts are still SD upscaled. During primetime in the USA/Canada they're natively HD.
It is odd. When colour came to ITV, just about all the ads were in colour overnight (unlike the programmes), but we've had HD for over five years now, and nothing.....?
The difference between colour and black and white is very clear for anyone with a colour TV to see - and was a major "selling point" (a B&W advert would have been underwhelming if the rest were colour). Not sure the same is true of SD vs HD...