Adult Entertainment on Channel 4

For the second time now I've seen the shortish promo for "Adult Entertainment from channel 4" With the lettering in neon lights. Which I don't get. Is it a cheesy programme or are they launching 4Porn for something? Only reason I ask was that a work colleague mentioned it to me today under the assumption Channel 4 were bring back late night "five styled" films which I doubt they would.

Anyone know what it's actually about?

more4

Now I'M confused.

Its a play on words..

http://tinypic.com/dnmwci.jpg

Methinks there's going to be a fair few people somewhat upset when they find out the 'adult' in 'adult entertainment' isn't quite what they're hoping for when more4 launches!

Think high-brow rather than low-brow...

As for the promo, I think it's excellent. Just like the current E4 'in your dinky little homes' trailer with the 'guy who was the Fonz'. What was it they called Catherine Zeta Jones? Something like old-man-banger was it?

Ah. *click* There it goes. Well its a stupid campaign then as I didn't get it.

Oh and btw.. this is the pre-launch videos.

they probably been slightly risque Carnal Knowledge type programmes, don't worry it's not hardcore, I think the Brits would have a real shock if that were to happen.

Coming soon: The new channel from 4 ... ??

4Skin surely?

LOL

it's rather clever I think. Somebody was confused on Chatterbox earlier today