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chris4,279 posts since 6 Jul 2005
Granada North West Today
Every channel and network the BBC have is different, so why should they all be formatted with the same branding exactly?

Fundamentally, they all have the core 'BBC' brand, then that is elaborated with the channel or networks individual brand reflecting its demographic, audience or tone of voice... it works!


But they're not all different - that's the point! In interest of neatness and continuity, they should all be the same/similar (like the original box logos or ITV's current branding), or be the complete opposite and have completely different logos and brands (such as Channel 4).

The BBC have three channels which have box logos (News, Two and Four) and two channels that don't have box logos (One and Three) except for when they're with the other channels. Either all have boxes, have none with boxes, or let all have two logos (one with a box, one without).

The fact that BBC One and BBC Three's make-shift box logos look bloody awful is also another reason why I think it's not great at the moment.
Jonny3,980 posts since 27 Nov 2006
Tyne Tees Look North (North East)
...and then you have BBC Two who seem to have an entire portfolio on the go.

The TV branding scheme is definitely in need of a rethink but then I guess it was to be expected as most of the station identities near the end of their anticipated life cycles.

If the box look is to be retained as the prominent connecting feature, it must be done properly across all services, as it was successfully between 2001-6, as opposed to the half-cooked shoehorned creations we've seen over the past 5 years.

Someone dig out that abomination of a BBC News logo to appropriately illustrate my point, ta.
youtube
baa
But they're not exactly insipid either.
baa
Easier assumption to draw if we're going on the basis of nation flags would be England & NI = Red, Wales = Green and Scotland = Blue.
Moz5,525 posts since 4 Jan 2003
Wales Today
Design-wise it was flawed: the 3 dashes originally represented Wales, Scotland and N Ireland... no England?r

Red = England & Wales, Green = Ireland, Blue = Scotland. Wales gets no separate mention in the Union Flag, so why should it in the BBC logo?

What's the flag got to do with it?

Obvious surely? Because we're talking nations colours in the BBC logo.

Wales has never been a separate nation (despite what lots of people here claim), it's always just been some land to the West of England that is owned by England. Therefore the red in the BBC logo could be said to represent England (red cross on white background) and Wales (red dragon).
#skillsforlife
Inspector Sands14,152 posts since 25 Aug 2004
Obvious surely? Because we're talking nations colours in the BBC logo.

Yes and not the Union Flag

Quote:
Wales has never been a separate nation

In the BBC it is

Quote:
Therefore the red in the BBC logo could be said to represent England (red cross on white background) and Wales (red dragon).

It could have done..... but it wasn't
Michael4,082 posts since 5 Sep 2005
The three colours were designed to represent the three primary colours used in light and therefore the phosphors used to create a picture on a CRT screen - I.e. RGB.

They were only used to represent the nations WITHIN the nations! In Wales, all three dashes were red, in Scotland, all three dashes were blue, and in NI, all three dashes were green.