7.05pm...

How do ITV1 sort out when the have advert breaks? I mean, Emmerdale had it's first break at 7.05pm, bit unusual.

I think it was closer to 19:07 when I glanced at the clock but I won't split hairs!

The break DID seem incredibly quick but then the ITV News finished, had the weather, a GMTV promotion and then another ITV promotion before Emmerdale started BEFORE 19:00.

It's not as if there is a big film or some important football match tonight - i'm not sure why they are running early!

But I agree, that the break did seem incredibly early in part one of Emmerdale!

Mayby they were trying to get more advertising in the centre break

It was indeed 19.05 the took the first break, I did remember checking because it seemed it had just started

The breaks are often quite early in Emmerdale - and usually later in Corrie.

I think the idea is to have one-part of around 15 minutes uninterupted.

But then Emmerdale doesn't usually start until 19:02/03.
Very strange to actually have things running early for once, perhaps somebodies reset the clock.

I usually find Emmerdale starts well after 7.00pm on Tuesday and Thursdays (unsurprisingly), and then early on Wednesdays.

It annoys me because I usually make dinner ready for 7, and some nights the bloody thing starts early

I've noticed that when Emmerdale take their break on a Sunday evening, there are no adverts shown. Instead we only see two ITV trails. Watch it this Sunday - and I bet you my life savings it'll happen again.

Yes ive said that before on this forum, which makes the Sunday episode even more pointless as they cant even sell advert space between it.

I remember a friend who was doing some sort of college media course was looking at the structure of soaps. He explained that the position of the ad-break is often dictated by the storyline. If most of the action happens in the second half, such as the climax to a big storyline, the ad-break will often be very early. This means that the flow of the story isn't broken. Often in this case, the first part will tend to act as more of a scene-setter.

That is because the ITV News on Sunday runs right up to 7pm meaning Emmerdale starts late. They then don't show any ads half way through because they can charge more for those around corrie.

That does make sense. The second half was much more exciting than the first.