4Music channel to replace The Hits

http://www.digitalspy.co.uk/broadcasting/a89838/the-hits-to-be-renamed-4music.html

Not that unexpected, but The Hits is to be rebranded 4 Music later this year once it's current advertising deal with Sky comes to an end.


4 Music branding has begun to feature on some programming already, with a block of programming, 4 Music Sundays, due to launch in March.


Whether this means E4 Music will continue once the takeover is complete remains to be seen - though the strand has had it's hours cut in the last few months while during Celebrity Hijack E4 tested out US reruns in the morning slot.



EDIT: Good news burying bad it seems, as Broadcast are reporting C4 have lost 20,000 music videos from it's website due to the third party company supplying them going into administration.

http://www.broadcastnow.co.uk/news/2008/02/c4_to_shed_20000_music_videos_from_site.html

A 4Music channel , let's just hope it's as good as E4 Music. Shame The Hits is going rather than TMF, at least the Hits play music most of the day, TMF doesn't seem to have much music output anymore (last time I checked)

Yes, its sad as they have to put a dog saying "Music" under the TMF dog when they are playing music

So it no longer means "The Music Factory" then, noticed on the new idents it's just TMF

MTV should take advantage of their space on Freeview. They could use it as a taster channel and rebrand the channel under the MTV name. Try and get people to subscribe to their package on Sky.

::stares at the username for a while, shudders::

Where was I? Right, I'd be thinking more along the lines of Viacom's general output but with a bias towards MTV output... What? TMF does that right now? Noo, really?

I Hope That 4 Music Shows Stuff That The Hits Normally Show (e.g. Countdowns, The Official UK Top 40)

Channel 4, More 4, E4, Film 4... 4Music? Obviously Music4's taken but it still feels weird to me.

Maybe Song 4? It was always my favourite on the Neil Diamond LP....

It is true, the name doesn't fitter with the rest of the branding of the channels. But as an stand alone brand, 4music has been around for years (albeit in the early hours of the morning on Channel 4).

I second this, whist It's not the best music channel ever, its countdown's have always been great to have on in the background, eg "Girls of the 80's, every number 1 87 - 07"

I hope it doesn't just become wall to wall programming (mostly unrelated to music) like every other music channel seems to be nowadays.

I suppose the most beneficial thing to the channel will be the introduction of programmes, and the good thing is that with Channel 4 also having E4, the programmes to be shown on 4music should only be music programmes.