BR
From C4 Sales:
http://www.channel4sales.com/news/home?id=581&month=08&year=2008
Considering all the publicity I'd say those figures for V aren't that good at all - I'm sure if it had played out on E4 it would have got 2-3 times the audience, without the expense of launching another channel. I wonder just how profitable the music channel business is?
http://www.channel4sales.com/news/home?id=581&month=08&year=2008
Quote:
4MUSIC HITS THE NUMBER ONE SLOT WITH VIEWERS
Friday's opening night saw 4Music launch at 7pm with an impressive 193,000 viewers (2.7 % share of 16-34 year olds), outperforming both ITV2 and Dave at that time - and attracting 10 times more viewers than MTV One. 4Music secured an impressive 0.7% share of individuals and 1.2% share of 16-34's digital viewers, comprehensively outperforming TMF (0.15% Ind.) and MTV One (0.15% Ind.) from 19:00 onwards.
...
By far the most popular music channel on Friday evening, 4Music built on this success on Saturday with exclusive live coverage of the 2008 V Festival. Earning a 0.4% share of digital viewers on Saturday, 4Music peaked with an audience of 92,000 viewers at 9:30pm as performances from Stereophonics and Jamie T were screened. In comparison, TMF managed just 49,000 in the same slot.
With further footage from V dominating Sunday's schedule, 4Music again pulled in a 0.3% share of viewers, peaking with 143,000 viewers at 6pm as during One Republic's set. Again, 4Music dominated the music channels, far ahead of TMF who recorded a 0.19% audience share on Sunday and MTV One who achieved just 0.09% share.
The rebranded channel was also consistently popular with younger viewers, being the 10th most popular digital channel with 16-34 year olds over the weekend. 4Music attracted an average 1% share of 16-34's over its opening three days, eclipsing TMF and MTV One with 16-34 shares of 0.62% and 0.26% respectively.
Friday's opening night saw 4Music launch at 7pm with an impressive 193,000 viewers (2.7 % share of 16-34 year olds), outperforming both ITV2 and Dave at that time - and attracting 10 times more viewers than MTV One. 4Music secured an impressive 0.7% share of individuals and 1.2% share of 16-34's digital viewers, comprehensively outperforming TMF (0.15% Ind.) and MTV One (0.15% Ind.) from 19:00 onwards.
...
By far the most popular music channel on Friday evening, 4Music built on this success on Saturday with exclusive live coverage of the 2008 V Festival. Earning a 0.4% share of digital viewers on Saturday, 4Music peaked with an audience of 92,000 viewers at 9:30pm as performances from Stereophonics and Jamie T were screened. In comparison, TMF managed just 49,000 in the same slot.
With further footage from V dominating Sunday's schedule, 4Music again pulled in a 0.3% share of viewers, peaking with 143,000 viewers at 6pm as during One Republic's set. Again, 4Music dominated the music channels, far ahead of TMF who recorded a 0.19% audience share on Sunday and MTV One who achieved just 0.09% share.
The rebranded channel was also consistently popular with younger viewers, being the 10th most popular digital channel with 16-34 year olds over the weekend. 4Music attracted an average 1% share of 16-34's over its opening three days, eclipsing TMF and MTV One with 16-34 shares of 0.62% and 0.26% respectively.
Considering all the publicity I'd say those figures for V aren't that good at all - I'm sure if it had played out on E4 it would have got 2-3 times the audience, without the expense of launching another channel. I wonder just how profitable the music channel business is?
