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Inspector Sands13,899 posts since 25 Aug 2004
The 1989 package brought some really good pres. There was loads of themed variants of the new ITV logo in trailers & promos. It proved to be a very adaptable logo.

In London both companies embraced it fully. At the time it was a bit of a shock to lose the individual branding especially LWT's. But looking back it was a great package and looked very slick and smart

On Thames it meant a long needed modernisation of their presentation, and it provided some cohesion between the two companies on air

The logo itself is fairly timeless and wasn't bettered by them until the current one was introduced. It wasn't that flexible, though the best adaptation of it was one Christmas when the triangle in the V was turned upside down and turned into a Christmas tree
2
David Vaughan and Brekkie gave kudos
Brekkie32,259 posts since 4 Jan 2003
HTV Wales Wales Today
It really didn't work for some regions and generally speaking it was those regions that didn't take it. Overall though for ITV it was a very strong logo and I think has stood the test of time. There was something on just a few days ago which showed some footage from a 90s football game with the ITV Sport DOG and it didn't look bad at all.
I preferred the internet when it had a sense of humour.
rdd3,413 posts since 21 Jun 2001
According to Wikipedia (take from that what you will) the Network Centre wasn't established until three years later.


1992. Not created by the 1990 Act, but because of it. The 1990 Act required there to be networking arrangements but didn’t say what they should be other than that they should allow Channel 3 to operate as a national television service. The ITC was required to approve the arrangements. The concern in putting together the arrangements was that what up to then were known as the Ten (ie the licencees other than London weekday, London weekend, Midlands, North West, and Yorkshire) and independent producers would have access to the network, which up until then had been more or less run as a cartel by the Five with limited access for the Ten and little or no access for indies. So the arrangements approved by the ITC included a mandate that a person not employed by any licensee should commission and schedule the programmes, and the ITV Network Centre was born out of a need for that person to have a support staff.
Last edited by rdd on 2 September 2019 5:58pm
2
BeanosOnToast and Larry the Loafer gave kudos
Night Thoughts242 posts since 24 Jan 2016
London London
The 1989 package brought some really good pres. There was loads of themed variants of the new ITV logo in trailers & promos. It proved to be a very adaptable logo.

In London both companies embraced it fully. At the time it was a bit of a shock to lose the individual branding especially LWT's. But looking back it was a great package and looked very slick and smart

On Thames it meant a long needed modernisation of their presentation, and it provided some cohesion between the two companies on air

The logo itself is fairly timeless and wasn't bettered by them until the current one was introduced. It wasn't that flexible, though the best adaptation of it was one Christmas when the triangle in the V was turned upside down and turned into a Christmas tree


They did use slightly different cuts of the music, though - LWT's would run beneath the announcement, and they were fond of using a still of the ident too. And, of course, Thames dropped it pretty much the week after the fateful franchise announcement.

I remember beginning an A-level media studies course in 1990 and one of our first tasks was to deconstruct the 1989 ident.
Jacq12 posts since 3 Sep 2019 new member
HTV Wales Wales Today
At the time, I lived in the Border region, and I remember the Border logo that sits in the V, but I don't remember the ITV logo.

I was only little, though, so I wouldn't trust my memory too much. I'm mainly remembering it from Border Birthdays.
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