So the TV3 website has now been updated (tv3.ie
) It includes the new 3 Player and 3 News logos. The UTV Ireland website is still holding out for now.
Onscreen the trailers on UTV Ireland are still airing and are promoting shows that will be aired on Be3. The voiceover at the end of the trailer does not mention UTV Ireland or Be3. On TV3 and presumably 3e, breakbumpers are airing featuring the TV3, 3e and Be3 logos with the tagline of 'A new world of TV'.