2Awesome

They've gradually went to a youth focused strategy since ITVBe launched - which has in effect given far more impetus with youth focused shows such as Safeword, and The Almost Impossible Gameshow.

BBC THREE's closure and the Family Guy acquisition has made ITV2 the ultimate beneficiary of the BBC's decision to move THREE online.

Indeed, the research backs it up as well. (demo moving to ITV2 from BBC3)

BBC TWO benefits to some extent - it's taken on some BBC THREE content and it seems to be getting back its distinctive personality of the 90s - with the return of shows such as Robot Wars and new shows such as Revolting (which is great, by the way).

E4 and Sky1 have relatively kept a steady audience share since the closure of THREE.

Indeed, I mean although controversial that ISIS sketch from Revolting has had 25 million views on BBC Two's Facebook page.

(I keep using Indeed, haha)

As controversial the Real Housewives of ISIS skit was, I found it extremely funny - highlighting the short-sightedness and misery of living under IS control.

The G4S Koala Clubhouse sketch and Taxpayer VR was also hilarious to watch.

That's what sketches like that intend to do but the media take against them because it highlights their weakness in covering the issue behind it. You get more outrage at the sketch than at the real life situation it is highlighting.

The CA got cut off with the credit squeeze just now:

Hmm sounds like a mixture of timings issues and the wrong voiceover being scheduled...

(mistakes happen)