Did anyone else notice how the amount of US programmes dramatically reduced after Jan 1993 and when the new companies started.
Nearly around peak time was dropped, expect for MSW which manged to stay until 1994, while other stuff were shown at weekend afternoons. There was alot more homegrown programmes for the 8 or 9pm slots.
Well, this was nothing to do with the new contracts, it was simply because US programmes were no longer rating well. Indeed if anything it was anticipated after 1993 that there would be more US programmes in primetime because they were cheap, and of course on Christmas Day 1993 ITV showed back to back films from 6pm to midnight. It was certainly considered at the time that this would be more likely to happen in the future, but it didn't because the viewers simply didn't want to watch them.
ITV certainly tried their hardest with some US shows in the nineties - they tried Seaquest on primetime Saturday night, there were things like The Practice and Savannah at 9pm and famously they spent millions and millions of pounds on Millennium only to find it was totally unsuitable for primetime. Any of those could have taken off, but they didn't, and ITV more or less stopped bothering with US imports not based on any requirement, but simply because they all flopped, all four of those shows were abandoned before the end of their runs. Baywatch Nights was memorably taken off Saturday teatimes after two episodes. Viewers simply didn't want to see them, they preferred British programming.
If there was any kind of change in the mid-nineties other than a change in audience taste, it's basically because making TV programmes became a lot cheaper. It used to be that everything needed a studio and post-production and so on, but these days you can make a programme for 50p, film it anywhere and edit it on a laptop. So you can afford more new programmes. It's like how Alan Yentob got the number of repeats down on BBC1 in the mid-nineties, it wasn't especially because they spent more money but because docusoaps were becoming popular and they were very cheap to make, alongside other efficiencies in the TV production process. So there's no need for channels to rely on endless films and imports, and combined with the fact the audience doesn't seem to care anymore, there's no point in showing any.
As for Baywatch, as Independent Television in Britain points out, ITV as a whole (LWT were clearly the prime movers because it was an important slot for them to fill) were part of a consortium that put money into a new series of Baywatch, alongside Fremantle Media in Australia and other buyers from France, Germany and Italy. "In way of investment in production, ITV did not receive a great financial return - but the series did solve the channel's Saturday problem for six years."
I don't know why this is considered some great secret, I remember reading about it in Look-In. Just because it's not on the internet doesn't mean it didn't happen. Nor does it need to be on the internet.