Look North (E.Yorks & Lincs)
The CITV logo would probably have changed, but that would be it (apart from the cancellation of anything made by Central of course). Network Centre would've owned the brand.
Firstly, should Central have lost its franchise, it wouldn't have lost the CITV contract by default.
But the rights to use the name CITV (or Children's ITV) would have belonged to Independent Television Association Ltd which later became ITV Network Ltd. That company also owned the trademark for News At Ten.
623058 gave kudos
Central lost the contract in 1989, and only won it back in 1991 with a very very cheap bid.. you could tell... the next contract for CITV was from Jan/Feb 1993
A new logo did appear when Central won it back:
However the Corporate CITV ident: was kept. its the proof in the pudding.
Is the next post dreaded?