Whataday8,492 posts since 13 Sep 2001
HTV Wales Wales Today
Firstly, should Central have lost its franchise, it wouldn't have lost the CITV contract by default.

But the rights to use the name CITV (or Children's ITV) would have belonged to Independent Television Association Ltd which later became ITV Network Ltd. That company also owned the trademark for News At Ten.
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62305821,867 posts since 19 Aug 2005
STV Central Reporting Scotland
Central lost the contract in 1989, and only won it back in 1991 with a very very cheap bid.. you could tell... the next contract for CITV was from Jan/Feb 1993

https://identcentral.co.uk/idents/itv/citv/childrens-itv-1989-1991/

A new logo did appear when Central won it back:
https://identcentral.co.uk/idents/itv/citv/citv-1991-1993/

However the Corporate CITV ident: was kept. its the proof in the pudding.
Is the next post dreaded?