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The 2012 Paralympic Games

Channel 4, More4 and Channel4.com (May 2012)

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JC
JonathanC
Brekkie posted:
Yes, they've been used as stings and the titles for That Paralympic Show and other coverage, but presumably they're intended to act as break bumpers too and considering C4 had pledged to go all out with paralympic theming once the Olympics were over I'm surprised those at least aren't airing yet.


Mm. There's been some theming so far, the photos in the breakbumpers are now Paralympic related from what I've watched of 4. Slowly but surely it's creeping in.
PE
Pete Founding member
noggin posted:
made by the recently shut-down TVOnics?)


oh? I hadn't realised they'd gone into administration. That's a shame as they were one of the more innovative Freeview box manufacturers. Sadly their stuff was also on the pricey side which probably didn't help. Sad
:-(
A former member
Brekkie posted:
... and considering C4 had pledged to go all out with paralympic theming once the Olympics were over I'm surprised those at least aren't airing yet.

Since Monday, as has been noted, all the break flashes have Paralympic images, there's also a variety of longer Paralympics stings, and nearly every break has had the 'Thanks for the Warm-Up' Superhumans promo or a short version of the main Superhumans promo.

Subtle plug.
BR
Brekkie
Completely missed them and the discussion of them then.

David posted:
Brekkie posted:
Also why is More4 needed for the Audio Description service when C4 carries an audio description stream as standard anyway (as BBC1 would have done too).


I believe AD works differently on Freeview and Satellite. On satellite a channel has two audio feeds, one has the channels normal audio and another has the channels normal audio with AD mixed in, this is mixed together by the broadcaster. The viewer can then choose which audio feed to listen to.

On Freeview, there are two audio feeds again but one contains the normal audio and one contains ONLY the AD, so the two audio feeds are mixed together by the TV/Freeview box. The viewer then has more control of the AD. They could turn the AD up or down independently of the main audio and in theory, with the right equipment, they could have someone listening to the AD using an earpiece while the rest of the room hear just the main audio.

I don't know how it works on cable.

Anyway, when the BBC did AD for the Olympics (the first time it has been done for a live programme AFAIK), they did it on the commentary free feed to avoid the AD guy speaking over Trevor Nelson (the AD was scripted but was being read out live as far as I could tell).

Anyway, due to the way AD works on Freeview and assuming Channel 4 are doing AD in the same way as the BBC did it, they couldn't put AD on the main channel because the main channel will have commentary.

What they could do, is have More4 as a commentary free channel with the option to turn AD on. Everyone who receives More4 has the option to turn AD on or off so there is no need to broadcast AD as the main audio feed.

That is my understanding of it anyway.


Thanks David (and Noggin) - that all makes perfect sense.
OV
Orry Verducci
Just spotted a new ident on 4 forming up the symbol on the waterway outside the Olympic stadium.
BR
Brekkie
The BT sponsor stings - not too intrusive, but very purple - and a bit boring really:
http://www.marketingweek.co.uk/news/bt-unveils-paralympic-ident-series/4003287.article

They've also sold out of ad slots around the opening ceremony, with McDonalds set to be the first adveritser during it. http://www.marketingweek.co.uk/news/c4-claims-olympic-effect-for-paralympics/4003240.article
GO
gottago
Brekkie posted:
The BT sponsor stings - not too intrusive, but very purple - and a bit boring really:
http://www.marketingweek.co.uk/news/bt-unveils-paralympic-ident-series/4003287.article


They've been on the C4 Paralympics site for a while. Crap and ugly would be a fair description.
JV
James Vertigan Founding member
O/T but if anyone wants to see a dirty feed of tonight's Everton vs Manchester United match, it's being shown on label 7856 on 11.469 H 27.5 2/3 which will be used by C4 for the Paralympics.... Smile
DA
David
James Vertigan posted:
O/T but if anyone wants to see a dirty feed of tonight's Everton vs Manchester United match, it's being shown on label 7856 on 11.469 H 27.5 2/3 which will be used by C4 for the Paralympics.... Smile


Off topic? Not at all, if anything you should have started a new thread. You should still do that now.
RE
remlap
*
BR
Brekkie
If they're having a multi-screen shouldn't there be a fourth on their for the C4/More4 coverage?
M
M@ Founding member
The latest edition of the Radio Times is full of Olympic Rings as opposed to the Paralympic symbol. Whoops!

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