BA
BT did this too in one of their ads (47 seconds in):
Cf. "suspost" and "asterix".
I imagine it's intentional, if you showed the average man on the street the Paralympic emblem, they probably couldn't tell you what it was and no one could ever say that about the Olympic rings.
I think this is why Channel 4 have used the London 2012 Paralympic logo rather that the generic one like the BBC did the Olympics, for the 'Paralympic Broadcaster' branding.
A few days ago I saw the front page of The Mirror which uses the rings with '12 days to go to the Paralympics', which is at least going to effort of acknowledging it it unlike The Sun *I think*.
I think on the one hand it could be considered ignorant or disrespectful, on the other you could argue it's good for the Paralympics these publications are trying to get attention from as many people as possible by putting them on a par with the Olympics.
Having said all that, I did see one local newspaper article which called it the Para Olympics .
I think this is why Channel 4 have used the London 2012 Paralympic logo rather that the generic one like the BBC did the Olympics, for the 'Paralympic Broadcaster' branding.
A few days ago I saw the front page of The Mirror which uses the rings with '12 days to go to the Paralympics', which is at least going to effort of acknowledging it it unlike The Sun *I think*.
I think on the one hand it could be considered ignorant or disrespectful, on the other you could argue it's good for the Paralympics these publications are trying to get attention from as many people as possible by putting them on a par with the Olympics.
Having said all that, I did see one local newspaper article which called it the Para Olympics .
BT did this too in one of their ads (47 seconds in):
Cf. "suspost" and "asterix".