2010 FIFA World Cup South Africa

Well ITV have to be seen to be doing the right thing by the governing body - as the rights to broadcast is a bit of a cash cow.

If I were the commentator, I wouldn't be in any hurry to compound the trouble I was in by leaking the story to the press.

It was probably a press release by ITV, no?

So how will the BBC and ITV handle the two simultaneous matches. Only caught the return for the second half on ITV4, but that was just introduced by the commentator. I'm guessing they probably simulcast ITV1 for the build up.

The BBC have Dan Walker scheduled to present the BBC3 games, though I guess the interactive afternoon games may play out with no presenter.

I don't think it's got anything to do with FIFA. What ITV do in their programme and who advertises during it is nothing to do with them.

Under the broadcasting rules, the pundit wouldn't be able to wear any branded clothing no matter if it was an official sponsor or not.

The problem is not that he wore a logo on television, the problem is that he wore a logo of a company that hasn't given FIFA any money. The broadcast rules may have been broken too but this incident was picked up on because some company like Nike or ADIDAS have paid FIFA money and Monta haven't. If it was just about branding in general, why isn't Fabio Capello being criticised for wearing a jumper with a Nationwide logo (during a pre-recorded ITV interview)? I guess that would be an issue for Ofcom to worry about, whereas the interview where Edgar David wore a top by a non-sponsor brand is an issue for FIFA to worry about.

It is a problem wearing a logo on television though. If you go to a TV programme where you will be seen on air and you're wearing a big logo you are either asked to take off/change that item or it gets disguised with gaffer tape. It happens in TV studio audiences all the time.

I'm pretty sure that FIFA have no say on what happens in the tv studio of any company covering the World Cup.... but the Ofcom rules will always take presidence. That would be a big no-no on any UK TV programme especially as he has a financial arrangement with the company concerned


Because he's a guest who they have gone out to interview and not employed by the TV company, nor under their control

BBC3 in the small Johansburg studio - with no desks or even chairs! Not quite sure how ITV4 handled the build-up and follow-up to their game but at half time the commentator was leading the coverage, so I assume for the build-up at least they simulcast ITV1.

Yep - but the interview WASN'T in a studio, it was pitchside, and thus it DOES become a matter for FIFA I think. The rules for broadcasting from within a venue are usually stricter than from broadcasting elsewhere.

Of course there are also the Ofcom rules to worry about as well - but I think in this case FIFA may also have something to say on the matter, as the interview was within their venue, and probably covered by their broadcast rules.

Ahhh, I assumed the pundit was in the studio... where pundits sit. If it was pitchside then it's definitely more a FIFA issue

They did, until the ad break before the anthems, then when they came back Peter Drury said "This is Peter Drury and alongside Jim Beglin we're here for Uruguay vs Mexico". Like they did in the last Euros.

I'm certain the red button will have no presenters, with the commentators simply starting when the teams come out. I remember on one of those occasions you could hear Steve Wilson and Mark Bright going through their notes before the official start of the coverage. In fact I'm not sure why they put the evening matches on BBC3, they could have just put them on the red button, as had previously been the case. You may recall in the last World Cup they simulcast the build-up but had their own halftime sequence with Manish and Lee on the studio balcony.

Wimbledon needs the red button, hence BBC THREE.

Surely somebody in the gallery should have spotted that before they cut to the shot?

All the time, but not every time, especially on sports programmes and quick interviews. Soccer AM had the sponsor on any football shirts seen on the programme last time I saw it.



You can't expect someone to know the logo for every obscure brand of clothing. The logo was off the screen most of the time anyway, it was on the bottom of the shirt so was either off the bottom of the screen or covered by graphics.