SE
Square Eyes
Founding member
Commercially, it's probably the best deal for ITV who would rather deal with the known than take the more risky strategy of reliant upon England qualification (which would seem likely). They can now work to sell airtime around 2 guaranteed England ties.
It's not a bad deal for them, two guaranteed England group games in primetime. Arguably the most interesting England game of the group against USA. The opening match of the tournament (and presumably the Opening Ceremony), some of the best other ties, and the third place play off exclusively (which could feature England).
Regardless of viewer numbers, they will reap some rewards from the final stage simulcasts if England progress as advertisers like to be associated with the tournament and any England success.
It's not a bad deal for them, two guaranteed England group games in primetime. Arguably the most interesting England game of the group against USA. The opening match of the tournament (and presumably the Opening Ceremony), some of the best other ties, and the third place play off exclusively (which could feature England).
Regardless of viewer numbers, they will reap some rewards from the final stage simulcasts if England progress as advertisers like to be associated with the tournament and any England success.