All this talk of BBC digital promos reminds me just how many campaigns there were in that first decade. There was the famous 'scary' floating heads one, then an equally troubling series of ads involving people tearing off thier own faces to reveal BBC stars underneath, plus one involving puppet monkeys which in no way had any connection to the ITV Digital monkey. Apparently. Sure there were plenty of others in those early years, too.
Yes - I also enjoyed spotting how the suggested cost of a Freeview box dropped over the decade of promotion. "...from around £150" dropped down to "£100", "£50" and eventually "£20".
I was absolutely fascinated by the launch of Freeview at the time - I was 10 when ITV Digital collapsed, and remember the release of that Pace FTV box just before its collapse, and then had just turned 11 when Freeview came along. I remember reading about it on the BBC News website, and have just dug up this comment thread which I remember well: http://news.bbc.co.uk/1/hi/talking_point/2373775.stm
- some of those who said that Freeview would never take off were rather mistaken!!
As for my Freeview history, it was in December 2003 that my parents first got a Freeview box (a Sony VTX-D800U, which was a great box for its time) and then we moved over to BT Vision not long after its launch in 2007. And that's where my parents have been ever since (with the odd box upgrade in that time - they now have a YouView one). As for myself, I've stuck with a vanilla Freeview since leaving home, with the odd Now TV and Netflix month thrown in via IPTV.