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20 Years (1991-)

(February 2011)

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PC
Paul Clark
I've never called it "Sign," personally, and neither do LambieNairn by the looks of things...


Yes you're right it's called Neon. Sometimes when people don't know the real names, they come up with their own that describe it.


Sorry, but that's a badly judged remark.

*

But there you go!

To comment on your response the other day:

Quote:
Paul Clark, I agree with much of what you say. However, I think that it was the stings introduced in 1993 that helped to give the '2' a character. The computer generated jelly '2' that hopped in and out of shot, or the computer generated '2' that made a noise as it was hopping on spots on a floor.


I did say that I had left out mention of stings at the time, I had written plenty as it was! Razz I emphasised the importance of 1993 for the idents, and it was neither just those, nor just the stings, that helped BBC2 pres to hit its stride - they both played their part.

Visually however, it was a bigger leap forward for the idents. What hasn't been mentioned is how stings that existed *prior* to 1993 also had a similar avoidance of character.

The '2' initially appeared in traffic lights, spaghetti, polaroid photgraphs, and replaced Bubbles in a spoof of Test Card F (notable as an example of BBC2 parodying a part of the Beeb's own pres - a good way to position BBC2 as a channel that wasn't going to take itself too seriously!) Yet none of these saw the '2' actually having a life of its own until 1993 - as if prior to that year, it had either never been considered, was consciously brought in later, or may well have been a practical / technological reason - pre-93 was live action stings, and post-93 used a lot more animation.

Current stings as were used in '07 have lamentably been left to gather dust now - but if they were still used, would be dwarfed by the sheer scope, and later the well-chosen sound design, of their 1992 - 2001 counterparts, which seemed to cover the entire gamut of moods known to man: artsy yet light for 'Ballet'; humour with drama in 'Sneeze'; the manic 'Seeing Stars'; fun or cute (the TV set variants; 'Periscope'), the unexpected twist in 'Demolition', the downright creepy 'Animation', and the dark 'Eerie' (which is quite possibly a sequence more suited to the closedown than any of the idents themselves!)

I've selected a few examples, in addition to 'Pounce' which you've mentioned: 'Modern Art' which draws parallels with Channel 4's current concept; 'Corridor', which foreshadowed the 'Invisible Walls' ident almost a decade early, and 'Bowling Alley' with its cheeky outcome - they serve to illustrate the strong ideas and range; many of the whole set could easily hold their own today.

[media:65794783f5]http://up.metropol247.co.uk/022011/1298006839_553057984.flv[/media:65794783f5]
Last edited by Paul Clark on 18 February 2011 11:19am - 2 times in total
CY
cylon6


Sorry, but that's a badly judged remark.

*

But there you go!


I had no idea it was called Sign, I thought it was called Neon. Shows what I know. But there are times when I don't know what an official name for an ident is and then just have a name that sort of describes it.

Quote:

I did say that I had left out mention of stings at the time, I had written plenty as it was! Razz I emphasised the importance of 1993 for the idents, and it was neither just those, nor just the stings, that helped BBC2 pres to hit its stride - they both played their part.

Visually however, it was a bigger leap forward for the idents. What hasn't been mentioned is how stings that existed *prior* to 1993 also had a similar avoidance of character.

The '2' initially appeared in traffic lights, spaghetti, polaroid photgraphs, and replaced Bubbles in a spoof of Test Card F (notable as an example of BBC2 parodying a part of the Beeb's own pres - a good way to position BBC2 as a channel that wasn't going to take itself too seriously!) Yet none of these saw the '2' actually having a life of its own until 1993 - as if prior to that year, it had either never been considered, was consciously brought in later, or may well have been a practical / technological reason - pre-93 was live action stings, and post-93 used a lot more animation.

Current stings as were used in '07 have lamentably been left to gather dust now - but if they were still used, would be dwarfed by the sheer scope, and later the well-chosen sound design, of their 1992 - 2001 counterparts, which seemed to cover the entire gamut of moods known to man: artsy yet light for 'Ballet'; humour with drama in 'Sneeze'; the manic 'Seeing Stars'; fun or cute (the TV set variants; 'Periscope'), the unexpected twist in 'Demolition', the downright creepy 'Animation', and the dark 'Eerie' (which is quite possibly a sequence more suited to the closedown than any of the idents themselves!)

I've selected a few examples, in addition to 'Pounce' which you've mentioned: 'Modern Art' which draws parallels with Channel 4's current concept; 'Corridor', which foreshadowed the 'Invisible Walls' ident almost a decade early, and 'Bowling Alley' with its cheeky outcome - they serve to illustrate the strong ideas and range; many of the whole set could easily hold their own today.

[media:959923ee0f]http://up.metropol247.co.uk/022011/1298006839_553057984.flv[/media:959923ee0f]


Agree with all of that. 1993 really was the year that the '2' got a character and got ever more creative. The '2' went from being passive to being the centrepiece of the action. I think the "window on the world" idents could have been more promising but they grew tired very quickly as the '2' is just an outline rather than doing something.
JO
Johnny83
Silk is still one of my favourites, if only for the music, such a great piece, shame there isn't a longer version than the 50 second one.
PC
Paul Clark
Silk is still one of my favourites, if only for the music, such a great piece, shame there isn't a longer version than the 50 second one.

Absolutely, I'm with you there - it's really quite haunting in places.

In a few cases the unedited tracks are either slightly longer, or notably longer than the idents themselves. A couple of the 1993 ones were like that. So, while I don't know whether this applies to the '91 tracks as unedited pieces (I have yet to hear), on the chances of a slightly extended version at least, I wouldn't rule it out entirely; maybe given time - we can hope something will surface.
NS
nostalgiaguy
That's correct Paul, It is called "Sign". I used to call it "Neon", until I saw the originals with the clock at the start.

I also liked the music of the 1991 batch. Most of them fitted the ident (except Glass, which was a bit sombre), but were qwerky and fresh sounding at the time. They also used that odd bell-like sound which was the only sound in "Sign" and a prominent one in "Silk".

But, there were a few of the 1997-2000 ones which were nice. Swan, Aerial, Duck... had decent soundtracks.
DE
deejay
My favourite soundtrack has always been Swan - just gorgeous. A few Network Directors used to like to 'closedown' with this one and play it for as long as possible before Ceefax:
http://www.youtube.com/watch?v=BgE0mvnnVCc
MW
Mike W
http://www.youtube.com/watch?v=uHF4Ed9IA6w&feature=feedu
MA
Maaixuew
Much kudos to LambieNairn for uploading that ident for me. Glass is one of my favourite idents of the '91 bunch and I was saddened that there was not a high quality version on YouTube. After explaining the situation to them, they were happy to upload a high quality copy for me. I'm sure they'll agree as well as I that it is truly a breathtaking ident.
NS
nostalgiaguy
Hmm, they have yet to upload Water/Water Reflection and some others such as Optic, Steam, Diary...

But still, they are decent quality.
MA
Malpass
I've never called it "Sign," personally, and neither do LambieNairn by the looks of things...


Yes you're right it's called Neon. Sometimes when people don't know the real names, they come up with their own that describe it.


Sorry, but that's a badly judged remark.

*

But there you go!



However...

http://www.youtube.com/watch?v=eKNnvawu8O4&feature=related

L-N's YouTube thinks otherwise. It also calls "Crystal Ball" just "Ball".
NS
nostalgiaguy


However...

http://www.youtube.com/watch?v=eKNnvawu8O4&feature=related

L-N's YouTube thinks otherwise. It also calls "Crystal Ball" just "Ball".



And they also call "Firecracker" Firework. Note that other than the 1991 batch, I've never seen the clock at the start of any of the other idents, so I don't know for sure it Is called that.
BR
Brekkie
The idents themselves are timeless - and the logos far better than the themselves very effective too. I'm sure they could pay some branding consultant tens of thousands to disagree, but I think the "1"/"2" branding sat very well alongside the "BBC" - the channels were clearly individual, but clearly linked too.

I'm probably going to get crucified now for saying such a thing, but I do wonder how much life the "2" has in it. It's fair to say the latest efforts haven't been received anywhere near as well as the earlier incarnations and the general presentation on the moment just looks cheap - it's the worst it's been for sometime. To be fair it's probably more down to the poor design of the current presentation than the logo - but perhaps the logo is now more of a hindrance than an asset. In a way the huge variety of idents they had in the 90's has just made it very difficult to come up with new takes on the logo.

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