The biggest what if, is, what if the 1991 franchise round was done in the same way as the 1980 franchise round, in that it was based on quality, and ideas, and not necccessarily on who had the fattest wallet? What changes would there have been then, if any?
Difficult to say. The option for an ITV company to be a publisher broadcaster adds a new dimension into the 1991 franchise round that was not there in 1980.
I think it’s safe to assume that any applicant which failed on quality in 1991 would also have failed if the franchise round was purely based on quality and ideas. Therefore Richard Branson would not have received a slice of the ITV cake.
TVS was vulnerable and could have lost to Meridian because of MTM turning into a toxic financial asset.
TSW probably would have survived.
There’s a temptation to say that TV-AM would have survived.
Could Merlin or C3W and White Rose have defeated HTV and Yorkshire? Anybody able to elaborate on this?
Any ideas whether TVNI (which failed on business grounds with a bid of £3.1m a year) would have defeated Ulster TV with a bid of £1m a year?
It’s still possible that Thames could have lost to Carlton although it may have required Carlton to be more committed to production even if it intended to commission well over half its programmes from indies.
ORACLE probably would have survived.
There could have been more applicants enter into the franchise round that were deterred because of the bidding.