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That 1989 ITV ident

(July 2018)

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WH
Whataday Founding member
It has been said that the V contains a close up of the bevel of the S in the TVS logo, but it doesn't. If you overlay the logo on top of the V, you can't match it up whatsoever.
SP
Spencer
I know it wasn't in such prominent use by then, but they'd have been better to have incorporated the TVS's fleur-de-lys logo within the triangle.
WH
Whataday Founding member
The V shape is quite constricting. It didn't even work that well for Thames which was using a triangular logo at the time.

I tried a series of mocks a while back to make the V more accommodating for the local logos. Didn't really work.

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Stuart, John and Spencer gave kudos
BL
bluecortina
Can you give link to what you're actually talking about. I don't understand this thread at all I'm afraid.


TVS were one of the stations that rejected the generic ITV idents introduced in 1989. The thread is about whether or not TVS used the ident at all on screen (namely, before News at Ten).


I see. No, I never saw that animation on-air either and I've lived in the area all my life (And I have always been a viewer of ITV's News at Ten).
DE
DE88
DE88 posted:
TVS never used that ident on air, and News at Ten was preceded by a TVS clock until 1991.


Were TVS still using a clock then? All the clips I've seen suggest that they abandoned the practice in '89 - at around the same time that the station became "TVS Television".


It may have been until 1990 then, but they were definitely using a clock as "TVS Television" in December 1989:

https://www.youtube.com/watch?v=ZTXhV3KINhs

(3:35 on clip)


I should have used a search term that actually *didn't* include "TVS", there... Thanks, Whataday. Wink

Staying on the subject of clocks, am I right or wrong in thinking that of the companies that did take the generic look, only Yorkshire and LWT used the accompanying clock?

Thames superimposed their existing clock over a blank ITV slide; Tyne Tees tried to do the same but the finished product never made it to air. Border simply plonked the ITV logo beside their existing clock (below), while HTV and Grampian didn't bother changing their clocks at all. (Don't know what Scottish did, hence why I'm asking if I'm right *or wrong*. Wink)

http://i65.tinypic.com/106y8av.jpg

Not hard to see why the generic clock was even less popular than the idents - it wasn't the best-designed clock in the world, with no hour markers and an hour hand almost as long as the minute hand. Even Yorkshire stopped using it before they dropped the look in '94, although they used the same hands on subsequent clocks (with hour markers).

http://i68.tinypic.com/2rgf8dk.jpg
Stuart and ToasterMan gave kudos
WH
Whataday Founding member
HTV continued to use this clock:

http://www.hhg.org.uk/images/clock90.jpg

They would generally play the generic ident then bring on the clock with a dodgy "clock sweep" transition.
DE
DE88
And here's how Grampian did it (skip to 0:14):

:-(
A former member
STV had the following clock: change colour in 1993 - 1996 period

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Of course its version was crap aswell but still went out on air at times ( blink and you would have misted it)

https://www.youtube.com/watch?v=t8gw3cbjFWw&ab_channel=GregTaylor
I have seen ( from a new deleted video) this ident going into an episode of Homes james.

Maybe it would have worked better if it was just the full logo ie like Yorkshire did in 1991? then it could have spinned out ot the front?
DE
denton
Col posted:
UTV never used their version of the 1989 ITV generic ident.

The station clock was most commonly used in the junction into NaT, otherwise you'd get a programme menu or, particularly in the late 1990s, a trailer.

The only time the generic ident music was ever heard by NI viewers was on the intro sequence to the ITV National Weather between c. March 1990 and c. March 1993.

I have a vague memory of seeing it used once, on a Sunday morning before Morning Worship... which I'm guessing was coming from NI.
SE
Square Eyes Founding member
Oh we need a ‘maybe it you clooks’ thread by the looks of it.
CO
Colm
Col posted:
UTV never used their version of the 1989 ITV generic ident.

The station clock was most commonly used in the junction into NaT, otherwise you'd get a programme menu or, particularly in the late 1990s, a trailer.

The only time the generic ident music was ever heard by NI viewers was on the intro sequence to the ITV National Weather between c. March 1990 and c. March 1993.

I have a vague memory of seeing it used once, on a Sunday morning before Morning Worship... which I'm guessing was coming from NI.


Interestingly, the first Morning Worship of September 1989 came from NI; to be precise, that city in the North West where I and at least two others on here are from...

[insert pics or it never happened disclaimer]
SP
Steve in Pudsey
I wonder how much of the clock choice was down to which regions had the right kit to generate it?

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