TH
There was a consensus at the time that high-power satellites (like Marcopolo and its European cousins TV Sat and TDF) was the future.
As such, the apparently valuable satellite frequencies were almost treated as new national networks. The companies that would get access to the 4-5 transponders were carefully selected. Both France and Germany used the space for new public TV channels, as would have happened in the UK had the BBC been bothered to pay for it. The satellites were usually operated by the companies that were behind the terrestrial transmitters.
Medium-power satellites (like Astra) would be mostly used for cable head-ends, and I've gotten the impression that governments and regulators didn't really consider them an option for DBS. If that impression is correct, the relative success of Astra turned the regulated strategy on its head, helped by satellite failures, delay and the D-MAC-related problems.
As such, the apparently valuable satellite frequencies were almost treated as new national networks. The companies that would get access to the 4-5 transponders were carefully selected. Both France and Germany used the space for new public TV channels, as would have happened in the UK had the BBC been bothered to pay for it. The satellites were usually operated by the companies that were behind the terrestrial transmitters.
Medium-power satellites (like Astra) would be mostly used for cable head-ends, and I've gotten the impression that governments and regulators didn't really consider them an option for DBS. If that impression is correct, the relative success of Astra turned the regulated strategy on its head, helped by satellite failures, delay and the D-MAC-related problems.