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The 1980 ITV franchise auction

Any videos? (October 2016)

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MK
Mr Kite
They probably did push up the bids but ousting a competitor was always going to be an attractive proposition in the new 'dog eat dog' system. If they got through with lower bids, then it would have been better in the short term but ITV was always going to go the way it was, once consolidation was allowed.
WH
Whataday Founding member
Not sure I agree it was avoidable. As soon as companies were allowed to hold more than one franchise, the gloves were always going to come off. After getting a foothold in London with LWT, it was logical from a Granada perspective to try and form a northern bloc. It worked out, as did scuppering the Carlton/UNM merger and so they 'won'.


How did Granada scupper the Carlton/UNM merger? I thought the latter owned too much market share combined and therefore couldn't merge unless they offloaded Meridian?
TT
ttt
There's one other thing to consider with respect to Granada's gamesmanship: what would have happened if they had actually won the north east licence?

The fate of the ITV system was really decided very early on - which of the big stations could reach a critical mass early enough. Granada and Carlton got there by buying LWT and Central respectively. But if Granada had actually succeeded in the north east, they'd have been weakened by it.

Yorkshire's fate was sealed when they bought Tyne Tees. From that point on they were never going to be large enough to compete in the race, as the combined group was too small, and were unable to buy anything else for some years. If Granada had won in the north east, they wouldn't have been able to purchase LWT for the same reason YTV couldn't - they owned two licences.

So not only did Granada piss away money to the government for no good reason, they actually came within a hair's breadth of screwing themselves because of it.
MK
Mr Kite
How did Granada scupper the Carlton/UNM merger? I thought the latter owned too much market share combined and therefore couldn't merge unless they offloaded Meridian?


I seem to recall them kicking off about it at the time, complaining to the monopolies commission and such, saying the merged bloc would be too powerful and that they were considering taking over either of the other two. Just going on what I watched on TV news at the time. It wasn't clear at the time whether the merger would be allowed or not. Once it was given the go ahead on the condition that Meridian would need to be sold, Carlton lost interest. UNM soon got fed up of ITV altogether. Things had a way of working out for Granada.
:-(
A former member
Carlton always had a 20% stake in Meridian, but its strange how HTV worked out.
NL
Ne1L C
JAS84 posted:
Who bidded for the areas
*

I can see why Southern lost... the IBA wanted local ownership by then, but Southern was owned by companies based in London and Scotland. The same reason ATV got restructured into Central.


Interesting that two of the Breakfast bidders had the same name, AMTV.

Of course, Severn/Hafren not offering a Welsh service proved to be a moot point, as not only did they lose, S4C launched shortly after anyway.

It's also interesting that a bidder for South West is called West Country, since that's the name of that region's winner of the 1991 franchise round. Not the same company, I assume?


I wonder if Daybreak/ACC has won the contract would it have come from Central's studios in Brum?
JA
james-2001
Weren't the plans for one of the bids for it to come from Elstree? Though of course that's before they had to sell it off.
WH
Whataday Founding member
Weren't the plans for one of the bids for it to come from Elstree? Though of course that's before they had to sell it off.


Yes that's correct - it was one of the many efforts made to keep it open rather than get bulldozed - ultimately failing. How ironic that it continues to thrive due to EastEnders.
SW
Steve Williams
It must be mentioned that Meridian was going to be a "publisher broadcaster", in that it was getting all its programmes that it commissioned made by external production companies. Ironically, one of these was Topical Television, who, I believe, were founded by some TVS staff. Quite what the extent of the actual job losses was, is unclear as a result of TVS losing to Meridian.


The Media Merchants and The Foundation can also be added to the list of TVS 'offspring'.


Yes, and Blue Heaven Productions, which was the old drama department which span off to keep making The Ruth Rendell Mysteries. Quite a lot of former TVS staff, and programmes, carried on after it closed one way or the other. Companies like The Foundation are keeping its legacy going even now - when Ministry of Mayhem started in 2004, a Foundation production of course, it looked and felt very much like a TVS series, with all the same people involved. In fact it reminded me almost entirely of What's Up Doc (I know that was an STV production, but at the start its entire production team more or less came from TVS).

ttt posted:
Redmond *did* outbid Granada, but despite the backing of one of the country's largest independents, as well as two ITV licence holders (Yorkshire and Tyne Tees), it failed on programme quality. Much of the blame for this must have been Redmond's frankly silly promises regional content - it was all spread too thinly.


According to one book - either Under The Hammer or Independent Television In Britain - it says the main reason the ITC didn't fancy it was because it was too reliant on Mersey TV which, although as you say was a successful company, only really had one major series running and so they found it unrealistic to suggest they could make the range of programmes they were planning. I know Under The Hammer said that Redmond was convinced he was going to get it, because they outbid Granada by miles, but when the fax arrived, he just looked at it, said "didn't get it", then buggered off to sit in his office.

All I know about Mersey Vision is that, according to Under The Hammer, their bid spent so much time slagging off the existing ITV network and its programming, people were wondering why on earth they wanted to be part of it in the first place.

Weren't the plans for one of the bids for it to come from Elstree? Though of course that's before they had to sell it off.


I think ATV tried to convince the IBA that they should still be allowed to keep Elstree, especially what with Channel 4 coming up because they'd need more studio space. But the IBA weren't convinced.
JA
james-2001
I seem to remember seeing a news report on the franchise anouncements which showed Phil Redmond storming out of his office and down a corridor on hearing the news he hadn't won.
RI
Riaz
It would also be most likley a shot gun marragied would have taken place to try and breath new life in the station.


The question is, with who?
:-(
A former member
Only smarties have the answer.

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