WW
When TV channels around the world began color transmissions, they frequently came up with eleborate idents and animations that showcased the new technology: Witness the famous NBC peacock in the US ( http://www.youtube.com/watch?v=WHeFv-g9kCE ), the CBC butterfly in Canada, the psychedelic animations in France ( http://www.youtube.com/watch?v=me2BHN-vhJk from 0:32 onwards), "The Color Machine" campaign in Australia, etc. Even the fairly staid and traditional ARD network in Germany introduced a funky color ident at the time ( http://www.youtube.com/watch?v=11XMda-7pMA ).
On the other hand, I've noticed that most British broadcasters remained oddly restrained, often simply modifying exisiting idents by adding blue and yellow, as TonyCurrie points out.
There isn't much of 1960s "Swinging Britain" in most of those idents.
From end Nov 69, Thames, ATV, LWT, Granada, Yorkshire and Anglia had all created new colour front/endcaps. Southern and STV both simply colourised their existing animations, turning the dark parts blue. Other companies took whatever was the most pragmatic approach - either electronically colourising existing graphics (with blue and yellow dominating) or making something new (eg the Westward galleon).
When TV channels around the world began color transmissions, they frequently came up with eleborate idents and animations that showcased the new technology: Witness the famous NBC peacock in the US ( http://www.youtube.com/watch?v=WHeFv-g9kCE ), the CBC butterfly in Canada, the psychedelic animations in France ( http://www.youtube.com/watch?v=me2BHN-vhJk from 0:32 onwards), "The Color Machine" campaign in Australia, etc. Even the fairly staid and traditional ARD network in Germany introduced a funky color ident at the time ( http://www.youtube.com/watch?v=11XMda-7pMA ).
On the other hand, I've noticed that most British broadcasters remained oddly restrained, often simply modifying exisiting idents by adding blue and yellow, as TonyCurrie points out.
There isn't much of 1960s "Swinging Britain" in most of those idents.
Last edited by WW Update on 2 August 2010 2:44pm - 2 times in total