15th anniversary of 'C-Day'

(July 2015)

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Maaixuew 1 July 2015 12:43pm

Fifteen years ago today was C-Day - all commercials on UK channels are now sourced from 16:9 FH masters. Digital channels could now show ads in true widescreen, but analogue breaks would be ARC'd to 14:9 LB. ITV idents and trailers are also shown in the same manner.

Last edited by Maaixuew on 1 July 2015 1:13pm

VMPhil 1 July 2015 12:49pm

Although I presume most advertisers just cropped their international 4:3 adverts to 14:9 until widescreen/HD was more widespread. And of course the majority of digital channels took years to go widescreen themselves. Comedy Central HD launched before the SD version was even widescreen.

Wonder when C-Day 2 will be for HD delivery of commercials?

Sky have already started showing some (actual commercials, not trailers for their own programmes) in HD.