SP
I wonder how they'll split it with regards to transmitters, as looking at the TX map on this page Bradford's served by the main 92.4FM signal from Holme Moss... and I can't see them switching that over to Radio Bradford (or whatever they're calling it).
I'm not surprised they're trying to address the problem, as Radio Leeds has always struggled in Bradford and the rest of West Yorkshire, undoubtedly partly due to its name.
In the early 90s they were planning on re-naming themselves BBC West Yorkshire FM, and even went as far as having car-stickers made, and ISTR jingles too which were never used. In the end, following a change of management, the idea was dropped, as they decided the Radio Leeds brand was too valuable.
(Incidentally that's a precis of one chapter of my university dissertation from too many years ago).
I'm not surprised they're trying to address the problem, as Radio Leeds has always struggled in Bradford and the rest of West Yorkshire, undoubtedly partly due to its name.
In the early 90s they were planning on re-naming themselves BBC West Yorkshire FM, and even went as far as having car-stickers made, and ISTR jingles too which were never used. In the end, following a change of management, the idea was dropped, as they decided the Radio Leeds brand was too valuable.
(Incidentally that's a precis of one chapter of my university dissertation from too many years ago).