Is Virgin Radio really going to 'reduce BBC radio dominance' if it's still just a digital service? To be honest, I didn't even know there was a Virgin Radio anymore, not since the original version relaunched as Absolute Radio.
It's part of the expansion that TalkSport did a couple of years ago when the second 'national' commercial DAB MUX came online. They launched TalkSport 2, Talk Radio and Virgin.
However the 2nd DAB MUX has very limited coverage, a lot less than either Digital 1 or the BBC's. It's expanding a bit in the next few months a but it'll still be almost on a par with analogue Channel 5.
It gets 400,00 listeners somehow, I do wonder how many of those are people who associate the name 'Virgin' with Absolute