MD
Tomorrow, August 15th, the weather channel US will unveil a new look and rebrand courtesy of Lambie-Nairn. An article is at the bottom, but in case anybody from this side of the pond wants to talk about, heres the space. Should be interesting considering most people and company executives tune atleast once a week to check out the channel. Its a huge project for L-N and it will definately open up more biz opportunities.
http://images.digitalmedianet.com/2005/Week_33/f7lrd430/story/lambieweather.jpg
Quote:
Lambie-Nairn Completes Branding For The Weather Channel
TWC’S new look will debut august 15, 2005
(August 09,2005)
Lambie-Nairn has completed and delivered a major new visual brand identity for The Weather Channel
Internationally acclaimed branding agency Lambie-Nairn has completed and delivered a major new visual brand identity for The Weather Channel. The new identity will launch August 15, 2005. The announcement was made today by Mr. Nick Hough, Chief Executive, Lambie-Nairn.
Originally awarded the project in May 2004, Lambie-Nairn, under the supervision of the company’s Executive Creative Director Gary Holt, created the imagery behind The Weather Channel’s new “Living Weather” theme, which captures the dynamic nature of weather, and reflects how weather impacts and influences everyone’s lives. The new brand identity developed by Lambie-Nairn transforms TWC’s logo into a graphic window device through which the channel offers not only upcoming forecasts, but also glimpses of the beauty of weather. The window is a vehicle designed to focus on the power of weather, to allow consumers to experience spectacular weather moments and to dare to dream about the possibilities of weather.
The identity package produced by Lambie-Nairn included a complete set of branding tools with extensive brand guidelines. This work was comprised of on-air channel IDs, bumpers, menu boards, and creative concepts for TWC’s Daypart programming. Lambie-Nairn also produced two 30-second live action TV spots which were shot in Los Angeles, Malibu and Utah, and incorporate the company’s other on-air graphic elements.
“Unlike many television networks seeking to establish a distinctive brand position in a cluttered marketplace, The Weather Channel has a relevant, distinctive position as the leading provider of weather and weather-related information. Our goal is to move beyond the functional aspects of what our brand delivers, to capture all of the emotional territory that consumers have surrounding weather and the role it plays in their lives,” said Wonya Lucas, Executive Vice President of Marketing for The Weather Channel.
Added Mr. Hough, “The Weather Channel is one of the most valuable and highly recognized brands in the U.S., and as such, represents an extremely high profile project for Lambie-Nairn. We were asked to develop a refocused brand strategy and brand identity that would connect viewers to weather in a way that is more compelling and emotional than anything they experienced before. We were delighted to have been selected for this assignment, and we hope that the channel’s audience responds positively to the new brand identity we have created.”
TWC’S new look will debut august 15, 2005
(August 09,2005)
Lambie-Nairn has completed and delivered a major new visual brand identity for The Weather Channel
Internationally acclaimed branding agency Lambie-Nairn has completed and delivered a major new visual brand identity for The Weather Channel. The new identity will launch August 15, 2005. The announcement was made today by Mr. Nick Hough, Chief Executive, Lambie-Nairn.
Originally awarded the project in May 2004, Lambie-Nairn, under the supervision of the company’s Executive Creative Director Gary Holt, created the imagery behind The Weather Channel’s new “Living Weather” theme, which captures the dynamic nature of weather, and reflects how weather impacts and influences everyone’s lives. The new brand identity developed by Lambie-Nairn transforms TWC’s logo into a graphic window device through which the channel offers not only upcoming forecasts, but also glimpses of the beauty of weather. The window is a vehicle designed to focus on the power of weather, to allow consumers to experience spectacular weather moments and to dare to dream about the possibilities of weather.
The identity package produced by Lambie-Nairn included a complete set of branding tools with extensive brand guidelines. This work was comprised of on-air channel IDs, bumpers, menu boards, and creative concepts for TWC’s Daypart programming. Lambie-Nairn also produced two 30-second live action TV spots which were shot in Los Angeles, Malibu and Utah, and incorporate the company’s other on-air graphic elements.
“Unlike many television networks seeking to establish a distinctive brand position in a cluttered marketplace, The Weather Channel has a relevant, distinctive position as the leading provider of weather and weather-related information. Our goal is to move beyond the functional aspects of what our brand delivers, to capture all of the emotional territory that consumers have surrounding weather and the role it plays in their lives,” said Wonya Lucas, Executive Vice President of Marketing for The Weather Channel.
Added Mr. Hough, “The Weather Channel is one of the most valuable and highly recognized brands in the U.S., and as such, represents an extremely high profile project for Lambie-Nairn. We were asked to develop a refocused brand strategy and brand identity that would connect viewers to weather in a way that is more compelling and emotional than anything they experienced before. We were delighted to have been selected for this assignment, and we hope that the channel’s audience responds positively to the new brand identity we have created.”
http://images.digitalmedianet.com/2005/Week_33/f7lrd430/story/lambieweather.jpg