Is Good Morning America about to end TODAY's 800+ week ratings win?
Katie Couric to guest-host 'Good Morning America'
More at the Associated Press
Katie Couric helped start and perpetuate morning television's most epic winning streak. Now she'll try to break it.
ABC announced Thursday that the former "Today" show anchor will be guest host next week on "Good Morning America," the rival wake-up show that has been rising in the ratings.
She will sub for the vacationing Robin Roberts for a week, teaming with George Stephanopoulos.
Couric was co-host of "Today" in December 1995, when the NBC show's streak began. "Today" has won every week in the ratings since then, 850 consecutive and counting, according to the Nielsen company.
Yet frisky "GMA" has been making noise lately. Last week the ABC show was only 137,000 viewers behind "Today" (an average of 4.98 million to 4.84 million), the closest the two shows have been since 2008.
"This has been one of the longest marathons of all time," said Tom Cibrowski, senior executive producer in charge of "Good Morning America." ''There will eventually be a time when the No. 1 spot turns over. We strive every day to take over the No. 1 position. We never stop working on that."
He's not making any predictions about next week, but the curiosity factor of Couric in a new morning chair seems sure to pull in some viewers.
With Ann Curry taking a lot of heat at the moment, with reports surfacing this week that she's going to move to another position at NBC News (and, according to reports/rumours, Matt may only sign a new contract if she's moved off Today), this will be a very interesting week.
I really like Ann, and actually think Today's fresher with her at the helm, but as things stand I suspect Today would be stronger in ratings if they moved her to a new role and replaced her with someone new. Hoda Kotb was on on Friday (in for Matt), and was actually rather good. Injected a lot of life into it, with or without alcohol. I think Kate Snow could be good (she was good on GMA, at least), Savannah Guthrie gets on well with Matt (and would be the likely candidate) and Meredith would always be welcome back, though I can't see any return being permanent.
Speaking of which, Today are claiming
'A legend returns' 'for one show only', at the start of the same week Katie's on GMA. So that's Meredith guest-hosting Monday morning, then?
The big problem, as I see it, is a lack of chemistry between Matt and Ann. Matt and Savannah get on well; Ann and Willie Geist seem to. Matt and Ann doesn't work. So it'll be interesting to see if they keep Ann off the rest of the week, too.